Director of Demand Generation.

Accountabilities:

• Demand generation strategy: Own and lead the global demand generation strategy across PLG and sales-led motions, ensuring alignment with go-to-market priorities, ideal customer profiles (ICPs), and revenue objectives.

• Full-funnel pipeline growth: Drive consistent and scalable pipeline generation across paid media, SEO, ABM, lifecycle marketing, and web channels, tailoring strategies to different customer segments, personas, and buying journeys.

• Campaign development: Design and execute repeatable, high-impact campaigns for startups, scale-ups, and mid-market and enterprise customers, optimizing performance across the entire funnel.

• Account-based marketing: Develop and continuously improve 1:1, 1, and 1 ABM programs to engage high-value accounts and accelerate the upmarket go-to-market strategy.

• Cross-functional collaboration: Partner with Sales, Growth, Product Marketing, Brand, Web, and Revenue Marketing teams to coordinate campaigns, strengthen messaging, and deliver shared pipeline outcomes.

• Competitive and product campaigns: Develop targeted competitive, product-led, and vertical-specific campaigns in collaboration with Revenue Marketing and Product Marketing teams.

• Performance measurement and optimization: Own funnel reporting, attribution, and campaign optimization, tracking performance from signups and product-qualified leads (PQLs) through sales-qualified leads (SQLs) and revenue.

• Experimentation and AI adoption: Use AI tools, automation, and personalization to accelerate campaign execution, improve targeting, increase testing velocity, and optimize marketing workflows.

• Marketing technology and infrastructure: Ensure the right marketing technology, data infrastructure, processes, and operating cadence are in place to support scalable, data-driven demand generation.

• Team leadership: Recruit, coach, and develop a high-performing team of channel specialists, strategists, and operations professionals, establishing clear accountability and a strong focus on measurable results.

• Commercial alignment: Work with Sales and Business Development teams to use account insights and lead data to inform outbound strategies and improve campaign-driven sales acceleration.

Requirements:

• At least 8 years of experience in B2B marketing, including 3 or more years leading pipeline generation at Director level or an equivalent senior position.

• Demonstrated experience building and scaling demand generation engines that deliver measurable growth across signups, PQLs, SQLs, and revenue.

• Strong understanding of both product-led growth and sales-led go-to-market models, with the ability to develop integrated strategies across different motions.

• Broad, hands-on expertise across paid media, SEO, ABM, lifecycle marketing, web conversion, and other demand generation channels.

• Proven ability to integrate multiple marketing channels into a cohesive, data-driven demand generation strategy.

• Strong commercial and analytical capabilities, including experience measuring and optimizing customer acquisition cost (CAC), pipeline velocity, lifetime value (LTV), and marketing attribution.

• Experience tailoring marketing strategies to different customer segments, including startups, scale-ups, mid-market, and enterprise accounts.

• Ability to use performance insights to prioritize initiatives, allocate budgets, and improve marketing effectiveness.

• Strong understanding of experimentation, automation, AI-enabled marketing, and personalization, with a continuous improvement mindset.

• Proven ability to collaborate with Sales, Growth, Product Marketing, Brand, Web, and Revenue Operations teams to deliver shared commercial objectives.

• Demonstrated people leadership experience, including hiring, coaching, and developing high-performing teams.

• Strong communication, strategic thinking, stakeholder management, and decision-making skills.

• A results-oriented leadership style that prioritizes measurable impact, accountability, and team development over activity alone.

Benefits:

• Competitive salary, with the opportunity to participate in stock options.

• Unlimited paid holidays.

• Enhanced parental leave.

• Private healthcare.

• Retirement plans.

• Well-being initiatives.

• Annual learning and professional development budget.

• Regular internal and external training, with opportunities to develop through new challenges.

• Digital-first, remote-friendly working arrangements with flexibility over where, when, and how you work within the company's hub locations.

• Access to global collaboration hubs, including Toronto, Canada, as well as locations in the UK, Portugal, the Netherlands, Ireland, and Austin, Texas.

• Collaborative and inclusive international work environment built around transparency, respect, and shared ownership.