Director, Product Marketing.

Accountabilities

As the senior product marketing leader, you will define and execute strategies that strengthen market positioning, accelerate product adoption, and support long-term business growth. Your main responsibilities will include:

• Own the product marketing narrative and positioning for the evolution of a multi-product, AI-native portfolio, translating capabilities across product lines into a cohesive market proposition.

• Define and lead go-to-market strategies for major product launches and strategic initiatives, aligning Product, Sales, Customer Experience, and Marketing teams around shared objectives and messaging.

• Partner with Product, Finance, and Go-to-Market leadership to develop pricing and packaging strategies, including product structures and value metrics that drive adoption and expansion revenue.

• Lead competitive positioning and win/loss analysis, transforming market intelligence and customer insights into differentiated messaging, competitive battlecards, and practical sales enablement resources.

• Collaborate with senior leadership on long-term product and market strategies, ensuring customer needs and competitive insights inform major business decisions.

• Advise product leaders on roadmap prioritization by bringing market intelligence, customer perspectives, and competitive context into product development decisions.

• Mentor and provide strategic guidance to product marketing professionals, strengthening capabilities and raising the overall standard of product marketing execution.

• Represent the product portfolio externally through analyst briefings, customer discussions, industry events, and thought leadership initiatives.

• Ensure consistent positioning and messaging across products, customer segments, and go-to-market channels.

Requirements

The ideal candidate brings extensive B2B SaaS product marketing experience, strong commercial judgment, and the ability to influence strategic decisions across an organization. You should combine executive-level communication skills with a hands-on approach to delivering impactful marketing initiatives. Key qualifications include:

• 8+ years of product marketing experience within B2B SaaS organizations.

• Proven experience owning pricing and go-to-market strategies for a core product line or multi-product portfolio.

• Experience working with AI-driven products and understanding how artificial intelligence influences buyer behavior, product positioning, and competitive dynamics.

• Demonstrated success designing and launching pricing and packaging changes that have measurably improved revenue, product adoption, or customer expansion.

• Strong executive presence and the ability to influence senior stakeholders across Product, Sales, Finance, and Marketing.

• Extensive experience developing competitive positioning, differentiated messaging, and sales enablement materials used by customer-facing teams.

• Strategic thinking combined with the ability to manage execution details and deliver complex product launches or pricing initiatives.

• Excellent written and verbal communication skills, including confidence presenting to executive leadership, customers, and external industry stakeholders.

• Experience mentoring, coaching, or informally leading other product marketers or go-to-market professionals.

• Ability to translate complex product capabilities into clear customer value propositions and compelling market narratives.

• Experience in the proposal, RFP, or sales enablement industry is considered an advantage.

• Adaptability, strong collaboration skills, and the ability to thrive in a fast-moving, globally distributed environment.

Benefits

• Competitive annual base salary ranging from CA$136,000 to CA$175,000.

• Eligibility for performance-based bonuses.

• Equity opportunities as part of the total compensation package.

• Remote-first working environment with flexibility across eligible locations in Canada.

• Access to flexible coworking spaces in downtown Toronto and Vancouver for employees based near these hubs.

• MacBook laptop and equipment to support remote working.

• Monthly phone and internet subsidy.

• Work-from-home budget to help establish a comfortable and productive workspace.

• Dedicated professional development and mastery allowance to support continuous learning and career growth.

• Comprehensive health and wellness benefits covering physical and mental well-being, starting from the first day.

• Access to a Claude AI account to experiment with AI tools, automate routine tasks, and improve productivity.

• Regular feedback, professional development conversations, and manager support through structured one-on-one meetings.

• Opportunities to participate in company-wide town halls, Q&A sessions, celebrations, and team-building activities.

• Employee Resource Groups offering opportunities for connection, inclusion, and professional engagement.

• A supportive remote-first culture that encourages autonomy, experimentation, innovation, and meaningful business impact.

• Opportunities to collaborate with international teams across North America, the UK, and India.