SEO Lead.

Accountabilities

As SEO Lead, you will develop and execute a comprehensive organic growth strategy across global markets, connecting search performance to user acquisition and revenue. Your main responsibilities will include:

• Own the end-to-end SEO and AEO/GEO strategy across websites and international markets.

• Improve visibility and citation frequency across AI answer engines, including ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews.

• Lead technical SEO for a large Next.js website, addressing crawlability, indexation, site architecture, Core Web Vitals, structured data, and rendering issues.

• Plan and scale programmatic SEO initiatives using templates for tools, use cases, styles, and comparison pages while maintaining content quality and avoiding duplication.

• Develop keyword and topic strategies based on search intent across image, video, and AI-powered creative tools.

• Define content strategies, prepare briefs, and collaborate with writers to create content that ranks and converts.

• Strengthen domain authority through digital PR, strategic partnerships, and high-quality link-building initiatives.

• Manage international SEO, including hreflang implementation, localization, and market-specific keyword strategies.

• Set up and maintain SEO tracking and reporting using Google Search Console, GA4, Ahrefs, Semrush, and AI visibility tools.

• Connect organic search performance to signups, conversions, and revenue.

• Collaborate with engineers to prioritize and implement technical improvements and new SEO-focused page types.

• Run experiments, evaluate results, and communicate actionable insights to relevant teams.

• Monitor Google algorithm updates and evolving AI search behaviors to continuously refine the strategy.

Requirements

The ideal candidate combines strong technical SEO expertise with a proven ability to generate measurable organic growth, particularly in SaaS, consumer technology, or AI-driven environments. You should be comfortable working across teams and adapting strategies as search evolves. Key qualifications include:

• 3–5+ years of hands-on SEO experience, ideally within SaaS, consumer technology, or AI products.

• Demonstrated success in growing organic traffic and signups, supported by measurable results and performance data.

• Strong technical SEO expertise and experience collaborating with developers on JavaScript-based websites, particularly Next.js.

• Practical, hands-on experience implementing and scaling programmatic SEO strategies.

• A solid understanding of AEO and GEO, including how AI models identify, evaluate, and select sources for citations.

• Expert proficiency with Google Search Console, GA4, Ahrefs or Semrush, Screaming Frog, or comparable SEO tools.

• Experience with link-building strategies and digital PR.

• Strong analytical skills and the ability to translate performance data into actionable recommendations.

• Excellent communication skills and the confidence to advocate for SEO priorities across engineering, product, design, and content teams.

• Experience with international and multilingual SEO is an advantage.

• Basic knowledge of App Store Optimization (ASO) is a plus.

• Familiarity with AI tools and automation to improve SEO workflows is beneficial.

Benefits

• Competitive compensation and benefits.

• Fully remote, full-time working arrangement.

• Opportunity to contribute to innovative AI-powered products shaping the future of creativity and user interaction.

• Fast-paced, collaborative environment that values innovation and data-driven decision-making.

• Opportunities for continuous learning, professional development, and experimentation.