Job Description: 旗下品牌：渴望，爱肯拿一、One Demand 营销协同 1. 串联市场部和销售部，共同建立重点 campaign的需求传导链路，明确“市场投入—渠道承接—销售执行—复盘验证”的关键指标，建立站内外协同的关键流程、核心指标、定期回顾机制 2.与数据团队共同建立传导链看板口径：站内外声量 / 搜索 / 进店 / 转化 / 复购的关键节点与责任人，定期给到商业团队策略输出。 3. 通过日常站内人群、投流、内容运营等，反哺给市场部关键指标的更新二、内容策略 1. 建立内容架构：品牌信息屋到各渠道的表达版本，确保卖点一致、表达适配。 2. 制定分渠道内容矩阵：渠道×触点（搜索 / 详情页 / 直播 / 短视频 / 达人 / 私域 / 线下物料）×内容类型×生产方×审核方×KPI 3. 制定完美门店规则、scorecard、KPI 与追踪，借助内容治理，提高站内转化效率三、站内投放 1. 建立可复用的 campaign playbook：关键衡量指标、活动准备时间轴、角色分工、资源清单、机制库、决策门、复盘模板。并根据每场重点 campaign 后更新 playbook，沉淀有效动作与失效动作。 2. 制定站内投放指引与 ROI 追踪标准 3. 制定达人策略与矩阵：筛选标准、商务条件、排期规则、内容指引、效果评估。 4. 就平台 IP（超品日 / 小黑盒 / 品类日）与品牌 campaign 的站内承接提出建议。任职要求： 1. 5-8 年渠道营销、数字营销、内容策略或电商市场部经验；宠物 / 快消 / 美妆行业经验优先； 2. 熟悉货架电商和兴趣电商的内容生态与投放逻辑； 3. 有内容策略与 CRO 实操经验（页面结构、A/B 测试、转化优化）； 4. 有 campaign 策划与跨部门落地经验 5. 英文流利 Mars is a family-owned business with more than $35 billion in global sales. We produce some of the world’s best-loved brands: M&M’s®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, BEN’S ORIGINAL®, and COCOAVIA®. Alongside our consumer brands, we proudly take care of half of the world’s pets through our nutrition, health and services businesses such as Banfield Pet Hospitals™, BluePearl®, Linnaeus, AniCura, VCA™ and Pet Partners™. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our 140,000 Associates into taking action every day towards creating the world we want tomorrow.

冠军宠物-Channel Marketing Manager-Shanghai.

more at Mars.

Test_Operator

Technik/cza Zmianowy/wa - Mechanik/czka (m/k/x)

Mars Supply Chain Leadership Experience 2027 - Graduate Programme

similar roles.

Marketing Operations Intern

Marketing Manager

Associate Director Patient Support Digital & Data Strategy

Produce Department Manager

Director, Business Development

Principal Account Manager - UK MOD