- Own and drive the product roadmap for assigned AdTech platform domains
- Identify product opportunities and define new platform capabilities aligned with business goals and market trends
- Translate business and operational needs into clear functional and technical requirements
- Create and maintain product requirements documentation, user stories, acceptance criteria, and prioritization plans
- Collaborate closely with engineering and architecture teams to design scalable and maintainable platform solutions
- Lead product discovery activities, feature definition, and prioritization processes
- Coordinate cross-functional initiatives across engineering, data, architecture, delivery, and business teams
- Define, monitor, and analyze product KPIs and success metrics
- Evaluate platform performance and identify opportunities for optimization, scalability, and growth
- Communicate product vision, priorities, and delivery outcomes to stakeholders
- Stay informed about AdTech trends, emerging technologies, and platform innovations
- 4+ years of experience as a Product Manager, Technical Product Manager, Product Owner, or Product Lead
- Strong technical background with the ability to discuss architecture, APIs, integrations, data flows, scalability, and platform design with engineering teams
- Proven experience working with software development teams on complex technical products
- Hands-on experience creating product requirements, user stories, and acceptance criteria
- Strong analytical thinking and problem-solving skills
- Ability to independently drive initiatives from discovery through delivery
- Experience defining, tracking, and interpreting product KPIs
- Strong ownership mindset and accountability for product outcomes
- Excellent communication and stakeholder management skills
- Mandatory hands-on experience within the AdTech ecosystem
- Strong understanding of digital advertising workflows and AdTech business models
- Experience working with advertising products, campaign management, audience targeting, optimization, or measurement solutions
- Ability to identify industry trends and translate them into product opportunities
- Upper-Intermediate or higher English level
WILL BE A PLUS
- Experience working with large-scale data-intensive platforms
- Understanding of platform architecture and distributed systems
- Experience with analytics, reporting, or measurement products
- Background in API-driven product ecosystems
- Familiarity with agile product development methodologies
- Experience coordinating multiple product streams or platform teams
PERSONAL PROFILE
- Strong ownership and proactive mindset
- Ability to balance business priorities with technical constraints
- Excellent collaboration and communication skills
- Strategic and analytical thinking
- Ability to work effectively in cross-functional and distributed teams
- Comfortable operating in a fast-paced product environment