PR Manager - New York, NY (Hybrid)
Marquee Brands is seeking an experienced, proactive and highly organized PR Manager to lead the day-to-day management and execution of public relations and brand communications across its Fashion & Lifestyle portfolio.
The ideal candidate brings a strong understanding of the global fashion, lifestyle and media landscape, with demonstrated experience managing multiple brands, campaigns and cross-functional stakeholders. This individual should be a strong writer, strategic thinker and effective project manager who can translate brand objectives into compelling storytelling and impactful PR initiatives.
Working closely with the Influencer Marketing Manager, this role will ensure PR strategies complement broader influencer and brand marketing initiatives. Success in this position requires a high level of ownership, accountability and attention to detail, with the ability to independently drive projects from planning through execution, anticipate challenges, recommend solutions and consistently deliver high-quality work.
Marquee Brands
Marquee owns and manages a portfolio of established global brands across consumer products and channels from luxury goods to sports and active apparel. Marquee’s team of professionals is focused on a commitment to drive organic growth through natural brand extensions, impactful marketing and direct consumer engagement. Our promise is to ensure our brands continue their storied success through relevant product, expanded retail distribution, and international growth all while continuing to be true to their founding message and origin.
Responsibilities
Public Relations & Brand Communications
- Develop and execute PR strategies and campaigns across assigned Fashion & Lifestyle brands, ensuring alignment with brand positioning, business objectives and seasonal marketing priorities.
- Develop, draft and edit press releases, media alerts, pitches, messaging and other communications materials, adapting storytelling and tone of voice to each brand's identity and target audience.
- Proactively identify and pursue earned media opportunities across fashion, lifestyle, entertainment, culture and business publications to drive brand visibility and support key initiatives.
- Build and maintain relationships with national, regional and industry media, as well as stylists, publicists and other relevant industry contacts.
- Lead PR coordination with global operating partners, internal Brand Marketing teams and external agencies to align on communications strategies, product priorities and campaign execution.
- Manage PR initiatives surrounding seasonal launches, brand partnerships, events, press days, product placements and other key brand moments.
Integrated PR & Influencer Collaboration
- Partner with the Influencer Marketing Manager to align earned media strategies with influencer programming and broader brand marketing objectives.
- Identify opportunities to amplify influencer partnerships, talent collaborations and creator-led campaigns through earned media and editorial storytelling.
- Lead PR efforts for integrated campaign activations, including press events, product launches, creator experiences and brand partnerships, in collaboration with the Influencer Marketing Manager.
- Stay informed on emerging creators, cultural trends and social platforms to identify relevant opportunities for brand visibility and engagement.
Project Management & Cross-Functional Collaboration
- Independently manage multiple PR initiatives simultaneously, establishing project timelines, coordinating deliverables and ensuring accountability across internal and external stakeholders.
- Serve as the primary day-to-day PR contact for assigned brands, managing communications and coordination with global operating partners, PR agencies, vendors and internal teams.
- Provide clear direction and actionable feedback to agency partners, ensuring deliverables meet brand standards, strategic objectives and established deadlines.
- Proactively communicate project updates, anticipate potential challenges and escalate risks with recommended solutions to maintain momentum and ensure successful execution.
- Oversee PR sample requests, editorial product placements, showroom activities and seasonal product coordination in collaboration with agency partners and supporting team members.
- Contribute strategic and creative recommendations to broader PR and marketing planning, identifying opportunities to maximize brand exposure and campaign impact.
Reporting, Budgets & Operations
- Oversee media monitoring, coverage tracking and monthly PR reporting, ensuring accuracy, timely delivery and meaningful analysis of campaign performance.
- Track and evaluate PR performance and earned media KPIs, identifying key results, insights and opportunities to strengthen future initiatives.
- Manage PR budgets, vendor coordination, invoices and expense tracking, ensuring alignment with approved budgets and internal processes.
- Maintain accurate PR calendars, project trackers, media lists and campaign documentation to support efficient planning and execution.
- Stay informed on industry developments, competitive activity, emerging media platforms and cultural trends relevant to the portfolio.
Qualifications & Experience
- Bachelor's degree in Public Relations, Communications, Marketing or a related field preferred, or equivalent professional experience.
- 3 + years of relevant experience in public relations, preferably within fashion, lifestyle, retail or consumer brands. A combination of agency and in-house experience is preferred.
- Demonstrated experience independently managing PR campaigns, brand initiatives and multiple projects from concept through execution.
- Experience collaborating on influencer marketing campaigns, talent partnerships and integrated activations, with an understanding of how these initiatives complement earned media strategies.
- Strong media relationships and an understanding of the evolving earned media, influencer and entertainment landscape.
- Excellent written and verbal communication skills, with demonstrated ability to draft compelling press materials, pitches, messaging and executive-facing communications.
- Strong project management skills, with experience managing budgets, timelines, deliverables and multiple stakeholders.
- Experience working across multiple brands or accounts, with the ability to adapt strategies and communications to distinct brand identities.
- Experience managing external agencies, vendors and cross-functional relationships.
- Proficiency in Microsoft Office Suite and familiarity with PR and influencer management platforms, such as Muck Rack. Experience with Canva and social analytics tools is a plus.
Marquee Brands Benefits and Perks
- You'll enjoy coming to work because we have a refreshing company culture that is open, entrepreneurial and fun.
- Competitive salary and bonus structure
- Healthcare Benefits including dental and vision
- Flexible spending account (FSA) or health savings account (HSA)
- Short-term and Long-term disability
- Parental Leave
- Life insurance
- Pet Insurance
- Paid Vacation
- Action Days - two (2) fully paid “Marquee In Action" days each calendar year to dedicate your time to a charity or cause of your choice.
- 11 Paid Holidays: In addition to Paid vacation.
Salary $70,000-$80,000 + target bonus
This job description may not be inclusive of all assigned duties, responsibilities, or aspects of the job described, and may be amended at any time at the sole discretion of the Employer.
We're an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.