THE ROLE
As an Instruction Lead & Brand Ambassador, you help people fall in love with golf and become the face of the Golf Ranch experience. You will teach private lessons, group sessions, and multi-week clinics for students of every level, from first-time golfers to more advanced golfers sharpening their game. You will be an entrepreneur, helping set the foundations for an instruction program scaling nationwide. You will partner with our marketing team to create instruction content that builds excitement and turns our audience into your students. And you will be a cornerstone in the Golf Ranch community, building strong relationships with customers on and off-site.
WHAT MAKES THIS ROLE DIFFERENT
At Golf Ranch, you build your own coaching business inside a company that already has the customers, the tools, and the audience:
- Room to grow and be entrepreneurial. Build a real coaching practice with the stability of a salary and the upside of a revenue split, inside a company scaling nationwide.
- A built-in customer base. Hundreds of thousands of golfers visit our sites every year, all potential students. You are not starting cold or hunting for your first client.
- A marketing engine behind you. Our in-house media and creative team produces and edits all marketing content to create excitement, and our channels reach real audiences through email, SMS, golfranch.com, and viral social. Our audience becomes your audience.
- The best facilities and tools in the game. Toptracer and Trackman shot tracking, weatherproof shaded bays, and club rental, all so you can deliver the best possible lesson.
- Booking and logistics handled for you. Online lesson booking makes you easy to find and easy to book, with scheduling, payments, and admin taken care of.
KEY RESPONSIBILITIES
- Deliver engaging, high-quality multi-week clinics and semi-private / private lessons that are beginner friendly, well-prepared, and adapted to each golfer’s goals.
- Collaborate with marketing to create instruction-focused content for social media channels, website, email / SMS, and on-site channels; record content in line with creative briefs and share it with the marketing team on time.
- Act as the on-site face of instruction and build relationships with guests, members, and clinic participants by walking the tee line in between lessons and self-promoting instruction.
- Follow up professionally with first-time and returning students via email and social media to encourage them to book their next clinic or lesson.
- Keep a consistent, reliable instruction calendar with availability posted to Acuity 2+ months in advance in partnership with the GM and Growth team.
- Design, test, and improve lesson formats for beginners, women, juniors, social groups, coed groups, and more advanced golfers.
- Share customer, student, and program feedback with the GM and Growth team so offerings improve over time.
- Use shot-tracking technology, where available, to assess students, personalize instruction, and show progress over time.
- Represent Golf Ranch’s brand and hospitality standard in every clinic, lesson, and customer touchpoint.
Requirements
Required
- Local to, or willing to relocate to, one of our hiring markets (CT, MO).
- Demonstrated golf proficiency: competitive playing background or teaching experience.
- Golf-obsessed with passion for teaching all levels (true beginners through advanced).
- Legal authorization to work in the U.S.
Preferred (a plus, not required)
- Class A PGA of America or LPGA member in good standing.
- Toptracer and / or Trackman experience.
- Prior clinic or group-instruction experience.
- Comfortable being on camera for marketing content.
Benefits
- Competitive base salary plus lesson revenue split. You get the stability of a paycheck and real upside as you grow your book of students. Specifics discussed in a potential interview.
- Health, vision and dental benefits included.
- Certification sponsorship. Golf Ranch may sponsor LPGA or PGA Level 1 certification, contingent upon meeting a minimum defined length of service.
- Free range access. Unlimited buckets of balls so you can keep sharpening your own game.
- Golf Ranch branded swag. Free branded t-shirts and hats to do your lessons in style.