MAIN TASKS AND RESPONSIBILITIES
SEEDING & PRESS RELEASE
- Collaborate with the PR Executive on seeding strategies for influencers and media, supporting awareness and visibility for Guerlain.
- Coordinate end-to-end seeding deliverables for new launches, campaigns and key festivals, from ordering and packing to ensuring all items are prepared with the Art of Gifting.
- Manage seeding quantities and inventory, ensuring products and materials are available and accurately allocated ahead of each activation.
- Adapt and disseminate Press Releases, pitch targeted stories and coordinate gifting to build and nurture strong relationships with key media and KOL contacts.
- Support retailer communications on new assets, creative requests and short copywriting when required.
EVENT MANAGEMENT
- Conceptualize, Plan and Execute PR events – from ideation to strengthening Guerlain’s brand experience and PR objectives.
- Support the planning and execution of key launches, trade and in-store events involving media and KOLs, including events with high-clienteling, media community, influencers celebration and etc.
- Manage external vendor touchpoints, including logistics, sourcing and liaising with floral, F&B and activity vendors, ensuring timely delivery and smooth execution of event requirements.
- Stay curious and keep up stories with media and social content creators post-event to maintain engagement and supporting stronger relationships beyond event attendance, seeding and meet-ups.
- Compile post-event reports timely, capturing constructive feedback and learnings to continuously improve future PR events.
- Coordinate media and KOL attendance, interviews and engagement opportunities, including interviews with HQ spokespersons, ensuring a seamless experience throughout the event.
ADMIN SUPPORT AND MONTHLY REPORTS
- Monitor media coverage across PR activations, launches and key campaigns, ensuring relevant coverage is captured and tracked.
- Compile monthly PR clippings and weekly newsletters, ensuring timely and accurate updates to the Regional team.
- Track weekly PR performance, including media/KOL engagement, organic coverage and gifting activities, to assess effectiveness and identify follow-up opportunities.
- Analyse competitor PR activities, identifying relevant media and KOL engagements and emerging voices that could strengthen Guerlain’s PR network.
- Engage regularly with media and KOL contacts to understand upcoming editorial interests and identify relevant opportunities for key launches and campaigns.
- Coordinate PR administration and documentation, including seeding orders, gift tracking, media/KOL meetings, event rundowns and other Marketing requirements.
- Support the smooth delivery of PR activities by ensuring timely follow-up on materials, documentation and operational requirements.
QUALIFICATIONS
- Available for an internship duration from Nov 2026 to Jun 2027 (or full cycle period of 6 months).
- University student who is passionate about luxury beauty and proud to be an ambassador of the brand, with a strong interest in nurturing Guerlain DNA, Heritage and its ambitions through PR and Marketing.
- Stay curious and up to date with the latest trends, conversations and hype shaping the PR landscape in Singapore and Malaysia.
- Appreciates and explores creativity within the world of luxury, beauty and storytelling.
- Possesses strong communication, teamwork and project management skills, with the ability to work independently and perform effectively under tight deadlines.
- Demonstrates a positive and resilient mindset, bringing energy to the team and confidence to speak on behalf of the brand.