Role Requirements
- 5–8 years managing Amazon advertising with ownership of 7-figure+ annual ad spend
- Hands-on experience with Amazon DSP (managed service or self-service)
- Proficiency in Amazon Ads console, Brand Analytics, and tools such as Perpetua, Pacvue, or Helium 10
- Experience in health, wellness, supplements, or CPG category strongly preferred
- Strong analytical skills with comfort in Excel or Google Sheets
- Familiarity with Amazon promotional mechanics — coupons, Subscribe & Save, Lightning Deals — and their impact on paid media performance
- Experience leveraging AI tools for reporting automation and analysis
- Experience with managing ads on other digital marketplaces like Walmart is a plus
Role Responsibilities
- Plan, build, and manage Sponsored Products, Sponsored Brands, and Sponsored Display campaigns across the full product catalog
- Develop and execute Amazon DSP strategies for both on- and off-Amazon prospecting and retargeting audiences
- Track and report on ACoS, TACoS, ROAS, NTB (new-to-brand), detail page view rate, and branded vs. non-branded share of voice
- Build weekly and monthly performance dashboards and present findings and recommendations to leadership
- Run A/B tests on ad creative, copy, and bidding strategies and document learnings
- Create and manage Streaming TV, Online Video, and Sponsored Brands Video campaigns for upper-funnel awareness
- Own day-to-day bid management, budget pacing, and keyword optimization across all Sponsored Search campaign types
- Build and maintain campaign structures (auto/manual, broad/phrase/exact, product targeting) aligned to funnel stage and business goals
- Monitor and optimize DSP audience segments, and creative placements to hit reach and new customer growth targets
- Conduct regular search term analysis to expand converting keywords and eliminate wasted spend
- Build a framework for Gorilla Mind’s retail media efforts into new retail partners like 7-Eleven and Circle K
Compensation:
The base salary range for this position is $95,000 - 125,000 per year depending on experience. The total compensation package may include performance bonuses, benefits, and/or other applicable compensation plans.
At Gorilla Mind, we aim to provide all team members with competitive wages and salaries that are motivating, fair, and equitable. Actual compensation packages are based on several factors unique to each candidate, including, but not limited to, skill set, depth of experience, certifications, and specific work location.
Benefits:
- Health Insurance
- Dental Insurance
- Vision Insurance
- Monthly Wellness Friday (4 hours of paid time each month to focus on your well-being)
- Health Savings Account (HSA)
- Unlimited Paid Time Off (PTO)
- Paid Holidays
- 401(k) Retirement Plan
- Parental leave
- Employee Discounts
Animal Farm Family/Gorilla Mind is an equal employment opportunity employer, committed to an inclusive workplace where we do not discriminate on the basis of race, sex, gender, national origin, religion, sexual orientation, gender identity, marital or familial status, age, ancestry, disability, genetic information, or any other characteristic protected by applicable laws. We believe in diversity and encourage any qualified individual to apply.
Gorilla Mind (gorillamind.com) is a rapidly growing Fitness & Health supplements brand focused on pre-workout, post-workout, protein, nootropics, energy drinks, and other lifestyle products that help individuals optimize mental and physical performance.
We are seeking a results-driven Amazon & Retail Media Manager to own the end-to-end Amazon, Walmart, and retail advertising strategy, managing significant media investments across Sponsored Ads and DSP while identifying new opportunities to increase market share, customer acquisition, and profitability. The ideal candidate thrives in a high-growth environment, combines data-driven decision-making with executional excellence, and has a passion for building category-leading brands on Amazon.
The target start date for this position is early January 2027.