๐ง๐ต๐ถ๐ ๐ฟ๐ผ๐น๐ฒ ๐ถ๐ ๐ณ๐ผ๐ฟ ๐ผ๐ป๐ฒ ๐ผ๐ณ ๐๐ต๐ฒ ๐ช๐ฒ๐ฒ๐ธ๐ฑ๐ฎ๐'๐ ๐ฐ๐น๐ถ๐ฒ๐ป๐๐
๐ฆ๐ฎ๐น๐ฎ๐ฟ๐ ๐ฟ๐ฎ๐ป๐ด๐ฒ: ๐ฅ๐ ๐ฑ๐ฌ๐ฌ๐ฌ๐ฌ๐ฌ - ๐ฅ๐ ๐ญ๐ฑ๐ฌ๐ฌ๐ฌ๐ฌ๐ฌ (๐ถ๐ฒ ๐๐ก๐ฅ ๐ฑ-๐ญ๐ฑ ๐๐ฃ๐)
Experience: 10+ yrs
Location: Cochin, Kerala, India
As a Business Head, you will spearhead the strategic vision and operational execution of our growth initiatives, ensuring alignment with market trends and customer needs. You will lead cross-functional teams to devise and implement data-driven digital marketing campaigns aimed at maximizing customer acquisition and retention. Your role will involve collaborating closely with product, finance, and analytics divisions to optimize budget allocation and ROI across all touchpoints. You will represent the organization in high-level stakeholder discussions, shaping the brand's market positioning and long-term success amid a competitive landscape.
Requirements
๐๐ฒ๐ ๐ฅ๐ฒ๐๐ฝ๐ผ๐ป๐๐ถ๐ฏ๐ถ๐น๐ถ๐๐ถ๐ฒ๐
โข Develop and execute a comprehensive digital marketing strategy that drives customer acquisition and brand awareness.
โข Lead, mentor, and scale a high-performing marketing team across multiple channels, including paid media, SEO/SEM, social, email, and content.
โข Analyse campaign performance metrics and industry benchmarks to optimize spend and improve conversion rates.
โข Collaborate with product, sales, and finance teams to align marketing initiatives with product roadmaps and revenue objectives.
โข Drive experimentation, A/B testing, and new technology adoption to stay ahead of emerging digital trends.
โข Manage vendor relationships and negotiate contracts for media buying, creative agencies, and analytics platforms.
โข Develop and maintain a robust marketing budget, ensuring efficient allocation of resources and transparency in reporting.
โข Translate market insights and customer data into actionable marketing tactics that increase brand loyalty and repeat purchase behavior.
โข Build the companyโs online presence through strategic partnerships, influencer outreach, and public relations efforts.
โข Maintain a culture of continuous learning, process improvement, and agile project management across the marketing function.
๐ช๐ต๐ฎ๐ ๐ ๐ฎ๐ธ๐ฒ๐ ๐ฌ๐ผ๐ ๐ฎ ๐๐ฟ๐ฒ๐ฎ๐ ๐๐ถ๐
โข 10+ years of progressive leadership experience in digital marketing or customer acquisition roles.
โข Proven track record of scaling user growth and revenue streams through dataโdriven strategies.
โข Strong analytical skills with handsโon experience using tools such as Google Analytics, HubSpot, or similar.
โข Excellent communication and stakeholder management abilities, facilitating crossโdepartment collaboration.
โข Demonstrated expertise in budget management, ROI optimization, and costโeffective media planning.
โข Advanced knowledge of SEO/SEM, paid social, email marketing, and conversion rate optimization.
โข Familiarity with CRM systems, marketing automation platforms, and customer journey mapping.
โข Ability to thrive under ambiguity, adapting strategies quickly in response to market shifts.
โข Leadership experience building and nurturing highโperformance, diverse marketing teams.
โข Passion for innovation and a deep understanding of consumer behavior within the Indian digital landscape.