As part of the larger Customer Engagement Team supporting our broader Marketing Organization, the Platform Activation (PA) & Campaign Management Lead is a hands-on, PA-heavy role responsible for building and activating personalized, cross-channel marketing programs across GM’s Adobe ecosystem. This role combines technical workflow execution with campaign requirements, audience strategy, stakeholder partnership, project coordination, and delivery governance. The successful candidate will build and troubleshoot workflows, translate business objectives into actionable campaign solutions, and connect CRM, Lifecycle Marketing, Brand, Data, Technology, agencies, and vendors through deployment. This role is categorized as hybrid. This means the successful candidate is expected to report Warren Building 7000 / Cadillac Tower three times per week, at minimum. Key responsibilities Build, configure, test, troubleshoot, and optimize audience and deployment workflows across Adobe Campaign v8, Adobe Experience Platform, Adobe Journey Optimizer, Workfront, and related MarTech tools. Translate campaign strategy into BRDs, audience logic, data requirements, workflow designs, QA plans, deployment requirements, and measurement needs. Use customer-level data, Adobe schemas, Databricks, Marketing Contact Lists, response history, and related sources to support segmentation, targeting, personalization, enrichment, suppression, and deployment. Validate mappings, joins, eligibility rules, exclusions, opt-outs, record counts, identifiers, and required deployment fields. Lead end-to-end testing and QA, including workflow and audience validation, test sends, seed testing, personalization, links, tracking, and post-deployment checks. Diagnose and resolve data, workflow, platform, integration, and delivery issues with Product, Data, Marketing Technology, agencies, and vendors. Partner with CRM and Lifecycle Marketing stakeholders on campaign strategy, audiences, channels, timing, data delivery, analytics, and optimization. Lead intake and working sessions; manage requirements, dependencies, approvals, risks, decisions, milestones, and launch timelines through Workfront or comparable tools. Coordinate internal teams and external partners to deliver programs on time, within budget, and within brand and governance standards. Communicate status, blockers, tradeoffs, decisions, and next steps to technical and non-technical audiences. Create reusable workflows, documentation, operating practices, and QA standards that improve campaign quality, scalability, and speed to market. Required qualifications Bachelor’s degree required in marketing, business, technology, analytics, or a related field. 5+ years of experience in marketing technology, campaign activation, CRM operations, marketing automation, campaign management, project management, or marketing analytics. Hands-on experience building and supporting workflows in Adobe Campaign, Adobe Journey Optimizer, Adobe Experience Platform, Salesforce Marketing Cloud, or a comparable ecosystem. Experience executing personalized, omnichannel programs across email, SMS, push, social, web, or related channels. Experience with audience segmentation, journey orchestration, user-flow design, data mapping, campaign requirements, workflow troubleshooting, and end-to-end testing. Working knowledge of SQL, Databricks, or comparable query and audience-building tools. Strong organization, prioritization, documentation, communication, influencing, and follow-through skills. Ability to translate business needs into technical requirements and explain solutions or constraints to non-technical stakeholders. Comfortable working through ambiguity and driving decisions across a complex, matrixed environment. Preferred qualifications Advanced experience with Adobe Campaign v8, AEP, AJO, Workfront, GMNA data models, Databricks-connected workflows, Marketing Contact Lists, broadlogs, or target mappings. Experience with email service operations, SMS communications, personalization, identity resolution, tagging, data enrichment, attribution, or customer data platforms. Experience creating reusable workflow templates, QA checklists, activation playbooks, or operating models. Experience leading agency or vendor teams, platform migrations, MarTech adoption, or insourced campaign execution. Basic HTML, tracking parameters, link matrices, or campaign analytics experience. Success in the role Business requirements become clear, accurate, build-ready campaign solutions. Audiences, workflows, data, creative requirements, and deployment plans are aligned before launch. Campaigns meet timing and quality expectations with fewer defects, rework cycles, and escalations. Stakeholders view the role as a trusted partner who can manage technical execution and business ambiguity. Reusable workflows, documentation, and QA practices improve activation capacity and consistency. Primary Location City/State: Customer Site - Warren MI, Michigan Additional Locations (if applicable): Acxiom is an equal opportunity employer, including disability and protected veteran status (EOE/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status. Attention California Applicants: Please see our CCPA/CPRA Privacy Act notice here. Attention Colorado, California, Connecticut, Massachusetts, Maryland, Nevada, New Jersey, New York City, Ohio, Rhode Island, Virginia, and Washington Applicants: This position is not located in the aforementioned locations but applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws, please contact [email protected]. We are leaders in helping brands achieve the number one mantra for every business – know your customer. For fifty years, we’ve helped marketers deal with a fast-changing future of growing channels, data and technology. By understanding the customer, marketers can communicate with relevance everywhere and drive better customer experiences that build a better brand and, in turn, better business. We’re one of the marketing industry’s most experienced, respected and forward-thinking leaders. For nearly fifty years, we’ve helped the world’s best marketers understand their customers so that they can reach people with relevance rather than randomness. Our products and solutions form the data foundation that make it possible for marketers to drive better customer experiences and meaningful interactions at scale across every channel. Our job opportunities will give you the opportunity to showcase your talents, grow your skills, and expose you to cutting-edge technologies, whether you’re an engineer, developer, products guru, systems and security expert, sales and consulting executive, or an intern looking to gain real experience with a company that will make you stand out. At Acxiom, our values begin with our associates, who are the single most important driver of our success. We’re looking to hire people who share our core values: collaboration, excellence, innovation, a focus on outcomes, and being empowered to make and own decisions that benefit our clients and our company. Our values represent our brand promise – to our clients and to our associates – and define our company culture. If you are interested in applying for employment with Acxiom and need special assistance or an accommodation to apply for a posted position, contact our recruiting department at 1-877-314-2049. We highly recommend you create an account to monitor your resume submissions. Click on the Sign In link above to create an account or sign up at the end of your application. Interested in Acxiom? Learn about our Equal Opportunities, job postings, and more: About Us Follow Us on Twitter Find Us on Facebook Careers Page LinkedIn Internal applicants need to apply for open positions through their Workday account. Please log into Workday and use the Find Jobs report to search for and apply for positions posted internally. For questions, please contact the recruiter listed on the job posting. Attention California Applicants: Please see our CCPA/CPRA Privacy Act notice here. Attention Colorado, California, Connecticut, Maryland, Massachusetts, Nevada, New Jersey, New York City, Ohio, Rhode Island, Virginia, and Washington Applicants: This position is not located in the aforementioned locations but applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws, please contact [email protected]. Attention Mexico Applicants: Please see our Privacy Policy notice here. *Note: Offers for recruitment from any websites featuring the Acxiom name or its variations, other than those listed here: www.acxiom.com, www.acxiom.co.uk, and www.acxiom.de are fraudulent. Please do not engage with these sites.

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