OVERVIEW
The Content Marketing Specialist acts as the dedicated, high-velocity creative engine for SmartConnect. This role rapidly produces, formats, and publishes multi-channel sales enablement materials, digital content, social media campaigns, and web updates that adhere to established brand guidelines.
REPORTS TO
Marketing Manager, SmartConnect
ESSENTIAL DUTIES
- Copywriting & Message Delivery: Write compelling, audience-specific copy for B2B email campaigns, help with B2C educational nurture sequences, sales one-pagers, case studies, and blog posts tailored to Brokers, HR leaders, Financial Advisors, and Medicare-eligible employees.
- Collateral & Sales Enablement Production: Design and produce sales decks, partner co-branded one-pagers, client flyers, conference assets, and digital brochures using existing Figma/Adobe templates and brand standards.
- Social Media Channel Management: Own the SmartConnect organic social media publishing calendar (LinkedIn, Facebook/Meta); draft posts, design graphics, edit short-form video clips, and monitor brand community engagement.
- AI-Augmented Asset Creation: Deeply leverage approved AI tools to ideate, remix, draft, resize, and accelerate multi-format asset creation while strictly maintaining voice, factual accuracy, and compliance.
- Multimedia & Video Production: Record, splice, and edit short-form video and audio assets for social media, executive thought leadership snippets, product explainer videos, and partner webinar highlights.
- Campaign Coordination & Calendar Management: Manage project tasks in Monday.com, moving creative briefs from initial request through review and publication without requiring hands-on daily supervision.
PERFORMANCE METRICS (KPIs)
- Primary (Velocity & Volume): Turnaround time from creative brief to final deliverable; volume of approved assets shipped per week across collateral, email, social, and web.
- Secondary (Audience Engagement): Organic social engagement and follower growth; email open/click-through rates; landing page form conversion rates; content-driven downloads.
BEHAVIORS
The SVG behaviors are listed below:
- Be Aware (Emotional Intelligence)
- Be Open & Honest (Communication)
- Be a Team Player (Teamwork and Collaboration)
- Be Accomplished (Drive for Results)
- Be the Example (Develop Self & Empower People)
- Be Forward Thinking (Strategic Thinking)
- Be a Problem Solver (Continuous Improvement)
Education/Experience
- 3+ years in B2B in-house content marketing or marketing agency environment.
Skills/Specialties
- AI-native content generation workflows.
- Adobe Creative Cloud (InDesign, Illustrator, Premiere Pro).
- Monday.com/Asana project tracking.
- WordPress/CMS publishing.
Preferred Tools/Knowledge
- Familiarity with GA4 tracking.
- Salesforce CRM contact structures.
- Salesforce Marketing Cloud (SFMC) email layout building.
- Competitive compensation Medical, Dental and Vision benefits after a short waiting period
- 401k matching program
- Generous paid time off program with an additional company break during the holidays
- Annual Volunteer Time Off (VTO) and a donation matching program
- Life Insurance Employee Assistance Program (health & well-being on and off the job) Rewards and Recognition
- Maternity and Parental Leave Training program and ongoing support throughout your entire Spring Venture Group career
- Diverse, inclusive & welcoming culture
- Optional enrollment options include HSA/FSA, AD&D, Spousal/Dependent life insurance, Short Term/Long Term Disability, Travel Assist, and Legal plans
Spring Venture Group is an Equal Opportunity Employer
All your information will be kept confidential according to EEO guidelines.
Spring Venture Group is an Equal Opportunity Employer