Overview
The Marketing Strategy & Operations Team is responsible for coordinating, prioritizing, and monitoring marketing activities across the Connected Services organization, ensuring effective planning, stakeholder alignment, and timely execution of Go-to-Market initiatives.
The team plays a key role in orchestrating cross-functional activities, maintaining visibility on priorities, supporting launch readiness for new services, and ensuring all stakeholders are informed and aligned on key marketing initiatives.
Main Missions
- Coordinate and maintain the Quarterly Marketing Action Plan (MAP), consolidating inputs from all relevant stakeholders and ensuring clear visibility of priorities, deliverables, and upcoming activities.
- Manage and monitor the Marketing Team's workload, ensuring activities are properly prioritized and delivered within agreed timelines.
- Monitor the weekly progress of marketing initiatives, identifying potential blockers, risks, and dependencies, and supporting their resolution.
- Support the Go-to-Market readiness of new Connected Services and features by tracking launch milestones, communication plans, and stakeholder alignment.
- Ensure effective communication and coordination across teams by proactively sharing updates, changes, risks, and dependencies that may impact marketing activities.
- Create and maintain dealer-facing articles and communications on the Dealer Portal to support awareness, onboarding, and adoption of Connected Services.
- Monitor the rollout of new services and features, ensuring the related communication plans are properly coordinated and executed across stakeholders and channels.
Team Objectives
Activities in Charge of Marketing Strategy & Operations
Develop and Maintain the Marketing Action Plan (MAP)
- Define, communicate, and continuously update the quarterly MAP.
- Ensure alignment across stakeholders and provide visibility on upcoming priorities, dependencies, and deliverables.
Support Go-to-Market Readiness
- Coordinate with Product, Business, Channel, Brand, and Regional teams to monitor launch milestones and communication requirements for new services and features.
- Ensure launch communication plans are defined, aligned, and executed according to agreed timelines.
Marketing Governance and Coordination
- Provide regular follow-up on marketing activities, monitor progress, highlight risks, and support cross-functional alignment.
- Facilitate communication between stakeholders to ensure smooth execution of key initiatives.