Digital Demand Specialist
The Top Line
Here’s the deal. We’re all about helping researchers break free from tools that just don’t cut it. Unleashing problem-tackling products that make a huge difference in the real science they do every day. That’s our mantra, our promise and we own it. Our tribe is different. We thrive on moving fast, taking risks and persevering through failure. We embrace the unknown and we are happy to make mistakes. We are there for each other and we crave diversity because we know that building a truly diverse tribe will make us better at everything.
The Job
Researchers don’t find tools for their labs the way they used to. They search, they scroll LinkedIn, and more and more they just ask an AI — and we want Unchained Labs to be the name that comes up every time. As our Digital Demand Specialist, you will turn that digital attention into sales-qualified opportunities.
You will build our digital strategy alongside our website agency and drive the channels that deliver it — paid, organic, SEO, email and LinkedIn. You'll work with product management and marcom to make sure the content behind it is worth finding and continuously optimize how we turn website visitors into opportunities. You'll connect digital performance to real business results, tracking opportunities through the pipeline to revenue. Quote requests from our website are your measure, and we want to watch them climb.
Responsibilities
- Own digital demand generation strategy across paid, organic, social, SEO and AEO/GEO to drive qualified traffic and quote requests.
- Direct our digital agency, Supreme Optimization, setting priorities, managing projects and holding the team accountable for performance.
- Partner with product management and marcom to develop content that drives search visibility, engagement and conversions.
- Expand our presence in AI search through content optimization and strategic third-party placements.
- Continuously improve website conversion rates, particularly quote request landing pages and forms.
- Track opportunities through Salesforce & Clari to measure pipeline contribution, revenue impact and return on investment.
- Manage the email deployment calendar to drive consistent engagement and demand across the product portfolio.
- Own Unchained Labs' LinkedIn company page strategy, content calendar and performance.
- Analyze channel performance, identify opportunities for improvement and recommend where to invest to generate more demand.
Qualifications
- Bachelor's degree in biology or a related field, or 3–5 years of experience working for a life sciences company.
- Hands-on experience with digital marketing channels, including paid media, SEO, social and email.
- Experience with CRM and marketing analytics platforms, including Salesforce, Google Analytics or similar tools.
- Proven ability to connect marketing performance to pipeline and revenue.
- Experience managing agencies and coordinating cross-functional projects.
- Strong writer who can turn technical science into clear, punchy copy.
Compensation
The US base salary range for this full-time position is $110,000 - $150,000. This salary range is an estimate, and the actual base salary may vary based on the Company’s compensation practices. This role is also eligible for our annual bonus, comprehensive health and retirement benefit programs.