At CI&T, we help large enterprises transform the potential of AI into real business impact with AI Deployment, AI-native execution, and tech-integrated business solutions.
With 30 years of experience in technological transformation, we accelerate innovation with expertise in Agentic SDLC, Application modernization, Data & AI, Martech and Business strategy.
We are 8,000 CI&Ters across more than 25 countries, collaborating to build solutions with real impact. AI is already part of how we work, evolve, and innovate every day.
We are seeking a Salesforce Marketing Cloud (SFMC) Specialist to develop and implement campaigns and marketing solutions within the Salesforce Marketing Cloud platform, using email, WhatsApp and Landing Page as channels. This role is essential for supporting critical business functions and meeting project requirements.
Location: Brazil (Mandatory)
Language: Portuguese and English (Both Mandatory)
Key Responsibilities
-Develop and deploy campaigns, journeys, and automations in SFMC. Use email, WhatsApp and Landing Page as channels
-Build responsive and dynamic email and message templates using AMPscript, HTML/CSS, and SSJS.
-Configure and manage Journey Builder, Automation Studio, Email Studio, and Content Builder.
-Create audience segmentation and personalization strategies.
-Develop SQL queries, Data Extensions, and API integrations.
-Support triggered communications and lifecycle campaigns.
-Monitor email deliverability, domain/IP reputation, and campaign performance.
-Troubleshoot campaign, automation, and integration issues.
-Collaborate with architects, business analysts, and admin teams, implementing and monitoring the full lifecycle of email, messaging, and segmentation.
-Build and launch campaigns with email, WhatsApp and Landing Page on Marketing Cloud as needed.
-Generate communication reports and analyze trends to inform future decisions.
-Document and maintain system processes, report on common issues, and make recommendations to the project team.
-Work on new proof of concepts (POCs) to implement innovative solutions.
Skills/Experience
-Bachelor’s degree in IT, Computer Science, or similar, with minimum of 3+ years’ experience with Salesforce Marketing Cloud.
-Thorough knowledge of the Salesforce Marketing Cloud platform and core email marketing and automation concepts.
-Proficient in writing moderately complex SQL queries.
-Familiarity with modules of SFMC (e.g., Email Studio, Journey Builder, Mobile Studio, Contact Builder, Automations, SQL, Content Builder, and Audience creation for Advertising Studio).
-Knowledge of HTML, CSS, SSJS, and AMP scripting for email development.
-Strong background in communication testing.
-Understanding of Salesforce best practices for marketing automation.
-Ability to work independently and take ownership in a geographically distributed team.
-Excellent written and verbal communication skills, both in English and Portuguese.
-SFMC and other Salesforce Certifications are a Plus
-Experience with Mobile SDK is a plus.