JOB SUMMARY:
The Brand Lead will support all aspects of marketing for Toxins products, developing and executing strategies to meet or exceed budget and market share targets. Key responsibilities include:
1. Strategic Marketing Leadership
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Accomplish successful launch of products in the pipeline by working closely with brand team members.
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Develop and execute annual and mid-long term marketing strategy in close collaboration with stakeholders (in both English and Japanese).
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Identify opportunities and solutions to better meet customer needs, both short- and long-term.
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Establish and maintain relationships with KOLs (Key Opinion Leaders), relevant organizations, and other key stakeholders to ensure strong brand endorsement from KOLs and to implement strategy.
2. Brand and Product Program Execution
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Lead ownership of product strategy for new products.
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Develop and deliver comprehensive product marketing plans and tactical programs, including objectives, KPIs, and expected returns.
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Work collaboratively with internal functions (Medical, Sales, etc.) to facilitate the implementation of commercial programs and align with company objectives.
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Support the development and execution of customer-specific plans, tailoring programs to address product issues and customer objectives.
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Communicate brand tactics and plans effectively with the sales force to ensure flawless implementation.
3. Promotion, Materials, and Event Management
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Develop promotional materials such as brochures and tools for HCPs and patients, and ensure timely development of sales aids and clinical education support.
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Plan and execute congress activities such as sponsor seminars, symposiums, advertisements, and booth management as per brand strategy.
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Manage all marketing communication programs, ensuring alignment with company/marketing strategy and full compliance.
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Oversee and manage external vendors for promotional activities and materials.
4. Market Analysis & Forecasting
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Analyze and understand key physician and account segments, as well as consumer customer profiles. Provide actionable recommendations to increase market share.
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Establish and leverage a marketing database to understand customer needs, market size/growth, and competitive share. Initiate and manage market research projects as needed.
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Monitor market trends and conduct regular market analysis (size, growth, competitive share), and periodic direct customer engagement to inform trends and territory support.
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Prepare product forecasts and monitor inventory, recommending improvements as required.
5. Sales Target Achievement & Training
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Meet or exceed product area sales targets in units, value, and other KPIs on a quarterly and annually basis.
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Plan and execute sales force trainings together with the field training team, ensuring all representatives maintain high product knowledge and objection handling skills.
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Support and implement sales training activities related to product/business knowledge and promotion.
6. Budget Management
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Manage marketing budgets, including providing recommendations for resource reallocation to maximize business impact.
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Conduct ongoing budget management, including external vendor costs and internal program expenditures.
Education and Experience
The position requires an individual who has product management experience as a marketing professional in a pharmaceutical, medical devices or healthcare industry. Relationship management with internal and external stakeholders as well as communication will be among your key strengths together with strong analytical skills
and business acumen. The successful candidate will be required a “hands-on” approach, requiring personal initiative and responsibility while operating at a high level of performance and efficiency. This is a high profile role in a relatively small marketing group, so you will wear a lot of hats in this assignment, as opposed to similar positions in a leading company.
Essential Skills, Experience, and Competencies (includes Licenses, Credentials)
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Bachelor’s degree in Marketing/Business, or related field, MBA is desirable.
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Minimum 3+ years successful marketing track record in product management with multiple experience launching new products
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People management experience is highly desired
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Experience in the development of marketing strategies and tactical plans
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Strong analytical skills and proven strategic agility with the ability to succeed in a fast-paced, entrepreneurial environment
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Technical marketing skills (needs, segmentation, situational analyses, creation of competitive strategies, risk assessment etc.)
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Minimum of 3 years’ experience in pharmaceutical industry/medical industry / healthcare industry
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Financial/budgetary experience
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Self-starter, able to collaborate with others to accomplish objectives
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Ability to effectively interact with all levels of executive managementReceptivity to feedback – welcomes and acts on feedback and displays humility
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Ability to work in a team environment
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Fluent in English (speaking and writing), native Japanese
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Good fit with the ways we work as per below.
アッヴィは、機会均等を重視する雇用主であり、誠実な企業活動、革新の推進、人々の生活への貢献、そして地域社会への貢献に努めています。雇用機会均等に向けて、障がいを持つ方々も積極的に支援しています。