NVE Experience Agency (NVE) is a leading independent creative marketing agency specializing in brand experience. Founded on the principle that ‘The Right Moment Will Transform Someone Forever,’ NVE is on a mission to transform the industry through the power of strategic, craft-led experiences that are rooted in culture. With a global network and hubs in LA, NY, and London, NVE partners with some of the world's most iconic brands to help them build deeper, more meaningful relationships with their customers. The agency offers a suite of integrated capabilities, including Marketing Strategy, Experiential Marketing, Event Production, Content, and Communications. For more information, visit ExperienceNVE.com and follow NVE on Instagram and LinkedIn.
Summary of Position:
The Director, Strategy will report to the SVP, Strategy within the Strategy & Communications department – leading strategic marketing initiatives for both new and existing client-projects. They will ensure programs and campaigns are insight-driven, ownable to the brand, resonate in culture, and are executed at the highest level.
This person must have the ability to develop integrated experiential campaigns that build into culture and consumers’ lives. From initial insight to final decks, this person must be able to craft a strategy into a persuasive story that inspires creative teams and excites our clients. This person will lead communications strategy for clients, building key messages into a strategic channel approach, and will provide a sharp, actionable perspective on key trends, cultural shifts, and other opportunities for clients to cement category and/or industry leadership.
This position will join an ambitious team of multidisciplinary strategists and experts. The Director will have the opportunity to lead strategic initiatives by working cross-functionally to develop and execute comprehensive marketing strategies and advise senior clients on a regular basis. This person will define what brand success looks like, how impact will be captured and measured, and how results will inform future decisions.
This position’s time will be at least 25% dedicated to a major tech brand, focused on B2B strategy. Additional work will include both B2C and B2B clients in the tech, gaming, CPG, entertainment, and lifestyle industries. Work will include brand and experiential strategy development, tentpole campaigns and activations, partnerships, content strategy, measurement strategy, and more.
This is a hands-on, high-responsibility role that will require a confident marketer, leader, writer, and speaker with a passion for brands and a deep fascination with culture and the role brands play within it.
Job Responsibilities:
- Lead key strategic projects to fulfill client deliverables and execute exceptional programs
- Support the SVP Strategy in day-to-day strategic marketing output
- Responsible for leading the development of strategic programs, and communicating our strategies and positioning to key clients
- Lead breakthrough brand experience strategy, inclusive of creative strategy, culture strategy, and comms strategy
- Own measurement strategy, KPI-setting, measurement plans, and post-event analysis
- Research, write, and deliver provocative, insights-driven creative briefs and tactical briefs for internal teams
- Lead within the RFP process, offering brand solutions against client requests as needed
- Collaborate cross-departmentally to develop breakthrough ideas/strategies for new business proposals and existing accounts
- Serve as a thought-leader internally within NVE and externally with clients
- Connect the full range of NVE’s capabilities, from brand experience, partnerships, communications, creator marketing, Cognition (interactive) and The Future Party, amongst others – for our brand partners
- Maintain a deep knowledge of category and competitive activity
Qualifications:
- Minimum of 7+ years’ experience in marketing and brand solutions, either agency or brand side
- Experience includes brand management or strategy, advertising, hospitality, events, and/or PR
- Specific experience in tech, AI, hospitality, or CPG industries preferred. Preference for experience with major tentpoles in tech and culture, as well as experience in scaling campaigns and experiences globally
- Specific experience in developing and leading cultural marketing initiatives
- Specific experience in leading integrated programs and connecting the brand objectives through the line
- Creative problem-solving, and a doer/builder of decks and beautiful documents
- Ability to think creatively with evidence of success in developing brands and delivering them to market.
- Strong communication skills, an imaginative writer, and enthusiastic presenter with proficiency with Google Workspace.
Location: We are a hybrid company with hub locations in London, Los Angeles and New York City. The ideal candidate is located in London, however, we will consider remote candidates for this role.
Diversity, Equity, Inclusion and Belonging:
At NVE, we are led by curiosity and fueled by humanity. Authentic connection is at the heart of our work and we embrace the opportunity and responsibility we have as an organization to provide the tools and resources needed to deliver the best and most equitable experiences possible for our employees and the clients we serve.
Perks & Benefits:
- Health & Wellness Benefits
- Annual Leave
- Flexible WFH policy
Salary Estimation:
NVE intends to provide a competitive total compensation package which includes a variety of incentives, benefits, growth and developmental opportunities. There are many factors to the presented salary range, including but not limited to - location, departmental budgets, certifications, and overall job-related qualifications.