About Bask Health
Bask Health is a software platform that enables entrepreneurs, doctors, and healthcare businesses to launch, manage, and grow direct-to-consumer telehealth businesses.
Our platform brings together patient experiences, clinical workflows, pharmacy operations, and commerce tools in one place.
We're an entrepreneurial, product-focused team that values ownership, technical excellence, and building software that solves real problems. Our teams work closely across product, engineering, customer success, sales, and company leadership to bring new capabilities to market and continuously improve the platform.
At Bask, product marketing plays an important role in connecting what we build with the businesses that use it. We value clear communication, a strong understanding of our customers, and the ability to turn complex product capabilities into practical value.
About the Role
We're looking for a Senior Product Marketing Manager, Sites & Studio to lead product positioning, messaging, and go-to-market strategy for Bask Health's website-building, storefront creation, and customization capabilities.
Bask Health enables entrepreneurs, doctors, and healthcare businesses to launch, manage, and grow direct-to-consumer telehealth businesses. Our platform connects patient experiences, clinical workflows, pharmacy operations, and commerce tools in one place.
As a Senior Product Marketing Manager, you'll help customers understand how Bask's Sites & Studio capabilities support the creation, customization, and management of their online businesses.
You'll work closely with product managers, designers, engineers, sales, customer success, and company leadership to translate product functionality into clear customer benefits.
This role requires someone who understands how entrepreneurs evaluate website-building platforms, storefront tools, and software that allows businesses to create and manage digital experiences.
You'll develop positioning and messaging that communicates the value of building and managing a telehealth storefront through Bask Health.
You'll help prospective customers understand the platform's customization capabilities, available tools, and the practical steps involved in launching their online presence.
You'll also support messaging for features that allow merchants to configure and manage their storefront experiences.
A major part of this role will involve making technical and design-oriented capabilities approachable for customers who may not have extensive development experience.
You'll conduct customer research to understand how merchants approach website creation, what challenges they encounter, and which capabilities influence their platform decisions.
You'll use those insights to develop differentiated messaging, customer education materials, and go-to-market strategies.
You'll collaborate with product teams to understand upcoming improvements to Sites & Studio and identify the customer problems those improvements address.
You'll partner with design and engineering stakeholders to understand the functionality, flexibility, and limitations of new features before communicating them externally.
You'll create launch plans, product presentations, demonstrations, website messaging, and sales enablement materials that explain the platform's value.
You'll also work with customer success teams to improve how existing merchants discover, understand, and adopt Sites & Studio capabilities.
You'll help identify opportunities to simplify product education and reduce confusion during website creation and storefront configuration.
You'll support competitive research across website builders, e-commerce platforms, and merchant enablement software.
You'll help position Bask's capabilities in the context of the broader merchant experience, while keeping the focus on website creation and customization rather than the entire commercial platform.
You'll measure the effectiveness of product marketing initiatives through customer feedback, launch performance, feature adoption, and relevant conversion metrics.
We're looking for someone who can combine strategic product marketing with hands-on execution, understand the needs of entrepreneurial customers, and communicate software capabilities in a clear and practical way.
What You'll Do
- Own product marketing strategy for Bask Health's Sites & Studio capabilities.
- Develop positioning and messaging for website-building and storefront customization tools.
- Define value propositions for entrepreneurs launching telehealth businesses.
- Translate technical website-building functionality into clear customer benefits.
- Develop messaging frameworks for storefront creation and customization.
- Create product narratives around merchant self-service and digital experience management.
- Support positioning for site configuration and related design tools.
- Develop customer-facing explanations of available customization capabilities.
- Partner with product managers to understand Sites & Studio roadmaps.
- Collaborate with designers to understand product usability and customer workflows.
- Work with engineers to validate technical functionality and product limitations.
- Lead go-to-market planning for Sites & Studio feature launches.
- Conduct merchant research to identify website creation challenges.
- Analyze customer feedback to improve product messaging.
- Develop audience segmentation and customer personas.
- Research competing website builders and e-commerce platforms.
- Create competitive positioning and differentiation materials.
- Develop product launch briefs, feature overviews, and presentations.
- Build sales enablement resources for website-building product conversations.
- Support product demonstrations and customer education initiatives.
- Partner with customer success teams to improve feature adoption.
- Create educational materials that support storefront setup and customization.
- Support website and landing page messaging for Sites & Studio.
- Collaborate with growth marketing teams on relevant acquisition initiatives.
- Identify opportunities to improve merchant activation and product engagement.
- Develop messaging that connects storefront creation with broader platform capabilities.
- Define launch objectives and measure product marketing performance.
- Present product marketing strategies, research findings, and recommendations to leadership.
Requirements
- 5+ years of professional product marketing experience, preferably within B2B SaaS, e-commerce software, website-building platforms, or related technology companies.
- Demonstrated experience developing product positioning and messaging.
- Experience owning go-to-market strategies for software products.
- Proven ability to lead cross-functional product launches.
- Strong understanding of B2B SaaS business models.
- Familiarity with website-building, storefront, or digital experience software.
- Ability to translate technical product capabilities into customer benefits.
- Experience developing differentiated value propositions.
- Strong understanding of customer journeys and product adoption.
- Experience conducting customer, market, and competitive research.
- Ability to develop messaging for entrepreneurial and business audiences.
- Experience creating sales enablement and product education materials.
- Strong written communication and storytelling skills.
- Experience collaborating with product managers and engineers.
- Ability to work effectively with product designers and UX stakeholders.
- Experience partnering with sales and customer success teams.
- Strong understanding of product launch planning and execution.
- Familiarity with product marketing performance metrics.
- Ability to evaluate feature adoption and customer feedback.
- Experience managing multiple initiatives and competing priorities.
- Strong analytical and strategic thinking skills.
- Excellent presentation and stakeholder communication abilities.
- Ability to work independently and take ownership of deliverables.
- Strong organizational and project management skills.
- Comfortable working in a product-focused, rapidly evolving software environment.
Nice to Have
- Product marketing experience at an e-commerce SaaS company.
- Experience marketing website builders or storefront creation tools.
- Familiarity with Shopify, Webflow, Wix, Squarespace, or similar platforms.
- Understanding of direct-to-consumer business models.
- Experience marketing products for entrepreneurs and small businesses.
- Familiarity with no-code or low-code website-building tools.
- Experience positioning visual editors or drag-and-drop interfaces.
- Understanding of website customization and content management systems.
- Experience marketing merchant self-service software.
- Familiarity with product-led growth strategies.
- Experience supporting customer onboarding and activation initiatives.
- Understanding of website conversion optimization.
- Experience developing product demonstrations and tutorials.
- Familiarity with design systems and user experience principles.
- Experience working with product design teams.
- Understanding of subscription-based SaaS platforms.
- Experience positioning white-label software products.
- Familiarity with telehealth technology or healthcare commerce.
- Experience developing competitive intelligence for website-building platforms.
- Experience building product marketing processes in a growing technology company.