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WCwolterskluwer.com logo

wolterskluwer.com

GBR - Kingston, United Kingdom

Senior Digital Marketing Specialist.

REMOTESENIOR LEVELSALES & MARKETING
About Us Wolters Kluwer Tax & Accounting UK (TAA UK) is a leading provider of software, data, and expert solutions that help tax, accounting, audit, and finance professionals navigate an increasingly complex regulatory landscape. Our technology enables businesses to improve compliance, reduce risk, and make more informed decisions. As part of Wolters Kluwer, a global leader in professional information, software solutions, and services, we support customers worldwide with innovative solutions across tax, accounting, finance, audit, legal, ESG, and regulatory markets. Our Tax & Accounting business is trusted by accounting firms, multinational corporations, and tax professionals to help them manage compliance, drive efficiency, and deliver better business outcomes. Joining TAA UK means becoming part of a collaborative, international team combining deep industry expertise with innovative technology to solve complex customer challenges and drive growth. As the BEPS Pillar II product management team is based in APAC, you will collaborate closely with colleagues in the region to bring global product initiatives to market and drive commercial success across multiple geographies. The Role We are seeking a Senior Demand Generation Specialist to lead demand generation and go-to-market initiatives for our BEPS Pillar II solutions, including CCH Integrator, across key European and North American markets. Working within a global matrix organization, you will partner closely with Product, Sales, and Regional Marketing teams to translate global strategy into measurable commercial impact. You will be responsible for driving qualified demand, pipeline growth, sales intake, and marketing ROI while helping expand the market presence of our BEPS Pillar II portfolio. Key Responsibilities Develop and execute integrated demand generation strategies across target European and North American markets. Drive qualified leads, pipeline growth, and sales intake through multi-channel marketing campaigns. Partner closely with Sales teams to improve lead follow-up, conversion rates, and revenue outcomes. Collaborate with regional marketing teams to localize and deliver global campaigns effectively. Manage marketing budgets to maximize performance and return on investment. Monitor, analyse, and optimise campaign effectiveness, pipeline contribution, and market penetration. Identify and scale successful marketing approaches across markets. Conduct market and competitor analysis to identify growth opportunities and support strategic decision-making. Produce clear performance reporting and actionable insights for key stakeholders. What You'll Bring Proven experience in demand generation, field marketing, growth marketing, or B2B marketing roles. Demonstrated success driving qualified pipeline, revenue growth, and marketing ROI. Strong expertise in digital marketing, content marketing, email marketing, webinars, events, and marketing automation. Excellent analytical skills with the ability to interpret campaign performance data and optimise results. Strong project management and stakeholder management capabilities. Experience working across Sales, Product, and Marketing functions within a matrix organisation. Excellent communication and collaboration skills. Experience marketing enterprise software, SaaS, tax, finance, compliance, or regulatory solutions is advantageous. Why Join Us? This is an exciting opportunity to take ownership of a strategically important growth area within Wolters Kluwer. You will work with international teams, influence go-to-market strategy across multiple regions, and play a direct role in growing our BEPS Pillar II business. Our Interview Practices To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process. Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process. If making a difference matters to you, then you matter to us. Join us, at Wolters Kluwer, and be part of a dynamic global technology company that makes a difference every day. We’re innovators with impact. We provide expert software and information solutions that the world’s leading professionals rely on, in the moments that matter most. You’ll make a real difference in the lives of millions of people. Together with our customers, we help to advance sustainability, health, justice, prosperity, and commerce around the world. You can thrive at Wolters Kluwer, where diversity is core to our collective strength and high performance. Be your unique self, share your creative ideas, do your best work, and take time to grow in our caring and inclusive culture where you can belong. Wolters Kluwer reported 2025 annual revenues of €6.1 billion. The group serves customers in over 180 countries, maintains operations in over 40 countries, and employs more than 21,000 people worldwide. Our customers work in industries that impact the lives of millions of people every single day. Our mission is to empower our professional customers with the AI-powered solutions they need to make critical decisions, achieve successful outcomes, and increase productivity. We deliver trusted, AI-powered expert solutions that combine deep domain knowledge, proprietary content, and advanced technology to provide expert-validated insights, automate workflows, and drive better outcomes. Today, nearly 70% of our digital revenues come from AI-powered solutions, reflecting our strategic focus on embedding AI into professional workflows and delivering measurable productivity gains. We are committed to helping professionals navigate complexity, improve the way they work, and solve critical challenges through cloud-based, AI-powered platforms that integrate seamlessly into their workflows and ecosystems. Our solutions are designed to deliver impact when it matters most, especially in high-stakes environments where accuracy and trust are essential. With a nearly 190-year legacy, Wolters Kluwer continues to evolve its portfolio of digital solutions and services to meet the changing needs of professionals worldwide, enabling them to work faster, make smarter decisions, and deliver better outcomes. For more information about our solutions and organization, visit www.wolterskluwer.com, or follow us on LinkedIn, Instagram and Facebook. Wolters Kluwer has a dedicated team of experienced talent acquisition professionals who are ready to hear what makes you tick and share how Wolters Kluwer can help you achieve your goals and ambitions. Here Rasi Fawaz shares some tips on what recruiters are looking for on a resume. As a global organization, we recognize that solving a wide range of complex problems requires diverse perspectives and innovative thinking. We know that bringing our best to our customers, communities, and other key stakeholders requires a highly engaged and talented workforce – one that represents the diversity of those we serve and the communities where we live and work. We aim to provide a welcoming environment and equitable opportunities for all employees regardless of background, nationality, race, ethnicity, gender, gender identity, age, sexual orientation, marital status, disability, or religion. This principle is ingrained in our company values and articulated in our Code of Business Ethics. At Wolters Kluwer, you’ll feel valued for your contributions, and you’ll know that your health, safety, and well-being are important to us. Our well-being benefits provide tools, programs, and resources to help our diverse employees feel healthy, happy, safe, and prosperous. Our global Together we thrive well-being program reflects our commitment to supporting colleagues across physical, mental, social, and financial well-being. That commitment has been recognized externally through Ragan’s Top Places to Work for Employee Wellbeing: Large Organization in 2024. More recently, Wolters Kluwer was recognized by Forbes as one of America’s Best Large Employers 2026 and America’s Best Employers for Engineers 2026. In 2025, Wolters Kluwer was also recognized by Forbes as one of America’s Best Employers for Women. To ensure we continue to drive innovation that enables us to develop products and services to best serve our customers, we cultivate a workplace culture rooted in mutual respect, bringing forward insights from a wide range of backgrounds, perspectives, and experiences. We are also committed to complying with laws requiring equal opportunity in hiring, promotion, and other employment decisions. All qualified applicants will receive consideration without regard to race, color, religion, sex (including pregnancy, gender identity, transgender status, and sexual orientation), national origin, disability, age, genetic information, veteran status, or any other characteristic protected by applicable law, and we do not tolerate discrimination on any of these bases. GDPR Wolters Kluwer (“we” or “us”) wants to inform you about the ways we process your personal information. In this Privacy & Cookie Notice we explain what personal information we collect, use and disclose. You'll find details related to GDPR and other data privacy policies on our Careers Privacy and Cookies page.
Pay
Not stated
Where
GBR - Kingston, United Kingdom
Work
Remote
Type
Not stated
Posted
11 Nov, 2026
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