OUAI is a prestige beauty and personal care brand founded by celebrity hairstylist, Jen Atkin. “OUAI,” means “yes” in that casual Parisian way. The brand is guided by the mission “wherever you go, go all the OUAI” and this bold & playful spirit impacts everything from culture to marketing to product. OUAI’s product categories – ranging from hair care to body care, fragrances, personal care, and merch – are designed to reflect its commitment to easy, effective, and enjoyable self-care.
Since its launch, OUAI has built a strong and growing omnichannel presence through direct-to-consumer channels, specialty beauty retailers, and global distribution partners. The brand continues to expand into new markets, deepen consumer loyalty, and scale its differentiated, high-margin business model internationally. OUAI is recognized for its straightforward approach to beauty, its distinctive fragrance profile, and its ability to meet consumer needs across multiple lifestyle-driven categories. The brand formulates without sulfates or parabens and maintains a commitment to creating high-quality, effective products.
OUAI’s culture is shaped by its ethos—fun, purposeful, and approachable—and is anchored by five Culture Codes:
1. We Aren’t Afraid to Go First.
2. We Don’t Compete, We Collaborate.
3. We Ask Questions to Find the Best Answers.
4. We Keep It Real, in a OUAI That’s Kind.
5. We Go All the OUAI With Work & Play.
OUAI is focused on ongoing category innovation, continued international expansion, and delivering high-quality consumer experiences that reinforce the brand’s identity and long-term growth trajectory.
About the Role
OUAI is looking for an organized, proactive Associate Manager, International Sales to support our growing international business across APAC and the Middle East. Reporting to the International Sales Manager, this role will support account growth, coordinate retailer and distributor requests, and keep day-to-day sales activities running smoothly.
You’ll work closely with Sales, Retail Marketing, Visual Merchandising, Operations and Finance to support product launches, creative projects, orders and account reporting. The ideal candidate is detail-oriented, comfortable managing multiple priorities, and excited to help bring OUAI to consumers around the world.
Requirements
Key Responsibilities
Sales Strategy and Account Growth
- Support strategic account management for APAC and ME, developing market-specific growth priorities with the International Sales Manager.
- Recommend assortment, distribution and replenishment opportunities based on sales trends, stock coverage and local consumer needs.
- Evaluate launch, animation and sampling results to guide future account plans and investment.
- Track and compile weekly sales recaps highlights for internal reporting
Creative Assets Project Management
- Brief Retail Marketing on retailer and distributor creative requests; manage timelines, feedback and asset delivery.
- Own creative asset communications, including the portal uploads, social calendars and digital campaign updates.
- Audit INTL product pages for accurate copy and imagery, and coordinate updates with internal teams and retailers.
Visual Merchandising Project Management
- Brief the VM team on account priorities, retailer requirements and key deadlines.
- Lead weekly VM follow-ups and manage artwork approvals to ensure timely delivery.
- Support planograms, fixture updates and assortment placement in line with brand standards and sales priorities.
New Product Launch Management
- Oversee product setup, complete distributor new item forms and updates in the INTL portal for new launches and product information modifications.
- Coordinate Sales, Operations and Marketing to align launch timing, stock requirements and retailer needs.
- Distribute creative assets, education guides and new product samples; collect retailer feedback.
International Master File
- Maintain product and account information, contacts, PO status, and stock, registration and formula updates.
- Consolidate monthly retailer exposures, including e-commerce, and animations, in the master file.
- Work cross-functionally to keep information current and communicate key changes to retailers and distributors.
Operations and Finance
- Own retail and sample orders for international accounts, from NetSuite entry through confirmation with Operations and accounts.
- Process RMAs for returns and damages; maintain purchase order forms and communicate changes to accounts.
- Coordinate sample, GWP and gratis shipments; conduct monthly Sales product closet inventory audits.
What You’ll Bring
- Experience in sales support, account coordination or retail operations, ideally within beauty or consumer products.
- Strong organizational and project management skills, with the ability to manage multiple deadlines and maintain accurate records.
- Clear written and verbal communication skills and a collaborative approach to working with internal teams and external partners.
- Comfort working with sales data, identifying trends and preparing reports in Excel or Google Sheets.
- Attention to detail across product information, creative assets, order entry and account communications.
- A proactive approach to solving problems and following projects through to completion.
- Experience supporting international retailers or distributors and familiarity with NetSuite are a plus.
- An interest in beauty, haircare and the OUAI brand.
Benefits
- Annual Base Salary Range is $65,000 - $75,000K (based on experience)
- Medical + Dental + Vision
- Unlimited PTO
- 25+ Paid Holidays
- Matching 401k program
- Quarterly OUAI Product Stipend + Employee Discounts
- Flex Fridays
- Employee HSA and FSA
- Charity matching and education reimbursement
- Hybrid work reimbursement
- Move Your OUAI (Exercise Reimbursement)
Immigration Sponsorship is not available for this role. OUAI does not sponsor candidates for non-immigrant visas or permanent residency except in some areas that in OUAI’s sole discretion require highly specialized backgrounds.