Position Summary This role is not eligible for immigration sponsorship Headquartered in Englewood Cliffs, N.J., Samsung Electronics America, Inc. (SEA), the U.S. Sales and Marketing subsidiary, is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. For more than four decades, Samsung has driven innovation, economic growth and workforce opportunity across the United States—investing over $100 billion and employing more than 20,000 people nationwide. By integrating our large portfolio of products, services and AI technology, we’re creating smarter, sustainable and more connected experiences that empower people to live better. SEA is a wholly owned subsidiary of Samsung Electronics Co., Ltd. To learn more, visit Samsung.com. For the latest news, visit news.samsung.com/us. The Go-to-Market (GTM) Innovation team is responsible for identifying growth opportunities, driving strategic customer acquisition, and delivering frictionless end-to-end switching experiences. As a GTM Innovation Intern, you will play a critical role in evaluating and elevating our customer switching strategy. Throughout the summer, you will conduct competitive market sensing and audits, visually map the end-to-end switcher customer journey, synthesize Voice of Customer (VOC) feedback, and analyze NPS detractor trends to identify operational and marketing intervention points. Your internship will culminate in an executive-level Switching Innovation Brief, where you will translate your qualitative and quantitative findings into high-impact pilot proposals and actionable recommendations presented directly to GTM leadership. Role and Responsibilities Proficiency in creating executive-ready PowerPoint presentations and reports, with strong communication skills and comfort facilitating discussions across cross-functional groups Market sensing and competitive benchmarking to draw inspiration from best-in-class industry leaders, deconstruct proven switching strategies into actionable concepts, and scale them into scalable GTM thought leadership. VOC, survey, and NPS analytics to synthesize unstructured feedback (chat transcripts, reviews) and analyze quantitative survey data to identify key detractor drivers and trends. Analytical & Research Skills: Experience synthesizing qualitative insights (VOC, transcripts) and quantitative metrics (NPS, cohort trends) into clear narratives. Journey Mapping & Design: Familiarity with customer journey frameworks and visualization tools. Strategic Problem-Solving: Ability to evaluate competitive dynamics and translate customer pain points into business opportunities. Communication & Executive Presence: Strong presentation skills with the ability to convey complex findings succinctly to cross-functional leadership. Skills and Qualifications Academic Major Preferred: Undergrad in Business Management, Marketing Analytics/Strategy Analytical & Research Skills: Experience synthesizing qualitative insights (VOC, transcripts) and quantitative metrics (NPS, cohort trends) into clear narratives. Journey Mapping & Design: Familiarity with customer journey frameworks and visualization tools. Strategic Problem-Solving: Ability to evaluate competitive dynamics and translate customer pain points into business opportunities. Communication & Executive Presence: Strong presentation skills with the ability to convey complex findings succinctly to cross-functional leadership. #LI-HM1 Life @ Samsung - https://www.samsung.com/us/careers/life-at-samsung/ Benefits @ Samsung - https://www.samsung.com/us/careers/benefits/ * Please visit Samsung membership to see Privacy Policy, which defaults according to your location. You can change Country/Language at the bottom of the page. If you are European Economic Resident, please click here. At Samsung, we believe that innovation and growth are driven by an inclusive culture and a diverse workforce. We aim to create a global team where everyone belongs and has equal opportunities, inspiring our talent to be their true selves. Together, we are building a better tomorrow for our customers, partners, and communities. * Samsung Electronics America, Inc. and its subsidiaries are committed to employing a diverse workforce, and provide Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law. Reasonable Accommodations for Qualified Individuals with Disabilities During the Application Process Samsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you have a disability and require a reasonable accommodation in order to participate in the application process, please contact our Reasonable Accommodation Team (855-557-3247) or [email protected] for assistance. This number is for accommodation requests only and is not intended for general employment inquiries. Job Alerts: If you would like to be notified of new opportunities when they are posted, please click here. You will be asked to create an account first if you do not already have one. Samsung Electronics is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, and network systems, and the entire semiconductor industry with our memory, system LSI, foundry, and LED solutions. Samsung is also leading in the development of the Internet of Things through, among others, our Smart Home and Digital Health initiatives. Since being established in 1969, Samsung Electronics has grown into one of the world’s leading technology companies, and become recognized as one of the top global brands. Our network now extends across the world, and Samsung takes great pride in the creativity and diversity of its talented people, who drive our growth. To discover more, please visit our official newsroom at (https://news.samsung.com/global/).

GTM Innovation (Switcher Strategy & Experience).

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