The Digital Marketing Specialist is the hands-on operator of Aeroseal’s digital funnel and shares accountability with the Digital Marketing Manager for the same results: lead generation, lead nurture, and marketing-sourced pipeline across Residential Retrofit, Residential New Construction (Duct and AeroBarrier), and Commercial. This role executes and optimizes paid media, email/marketing automation, organic social, digital reputation, and campaign landing pages. Salesforce is central to the role — the Specialist keeps campaigns, lead sources, imports, routing, and attribution accurate so every lead and dollar of spend ties back to pipeline and revenue. AI usage is a core part of how this role operates — the Specialist is expected to apply AI tools daily to increase output, speed, and quality, and to help the broader marketing team do the same.
Skills and Requirements:
- 4–6 years of progressive digital marketing experience, including direct ownership of paid media budgets. Bachelor’s degree in Marketing, Business, Analytics, or a related field preferred.
- Required: hands-on Salesforce experience (or similar CRM tools) — campaigns, lead management, imports, reports, and dashboards. Salesforce/Account Engagement (Pardot) or equivalent marketing automation strongly preferred;
- Experience with email prospecting tools such as Smartlead, and with lead scoring and routing.
- Hands-on experience managing campaigns in Meta, LinkedIn, Google Ads, and TikTok, plus conversion tracking (GA4, Google Tag Manager, pixels, offline conversions).
- Experience building landing pages in WordPress or Shopify.
- Demonstrated fluency with generative AI tools in a professional setting, with examples of AI-assisted workflows you have built or implemented.
- Experience managing organic social channels and responding to online comments and brand mentions.
- B2B marketing experience preferred; HVAC, construction, or building performance a plus.
- Strong spreadsheet and analytics skills, with a high standard for measurement accuracy.
- Self-directed: works independently with general direction, manages competing priorities across business units, and questions existing approaches to recommend practical improvements.
- Strong written and verbal communication skills, including the ability to present results to leadership.
Aeroseal, LLC. is an equal opportunity employer and is committed to providing equal employment opportunities to all qualified individuals without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other legally protected status. We are dedicated to fostering an inclusive and diverse workforce and encourage applications from all qualified candidates, including those with diverse backgrounds and those with disabilities, in accordance with applicable law. Reasonable accommodation is available upon request for candidates to take part in all aspects of the application and hiring process.
Aeroseal, LLC participates in E-Verify, the federal electronic employment eligibility verification program. All offers of employment are contingent upon successful completion of the employment eligibility verification process as required by federal law. For more information about E-Verify, please visit the U.S. Citizenship and Immigration Services website.