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Natura

Natura Bogotá (Natura

Analista Senior de Marketing.

FULL TIMESENIOR LEVELSALES & MARKETING
OUR PEOPLE, TOGETHER, LEAD WITH CONSCIOUSNESS. At Natura, we have the potential to drive meaningful transformations. This is made possible through the innovative products of Natura and Avon; the memorable experiences of Bluma's beauty services and our financial education platform, Emana Pay. Brands and services that are relevant to those who use them and recognized for our commitment to leading regenerative businesses. Role Type Permanent What will you be doing here? Serás parte fundamental de la construcción de la estrategia de categoría, gestión del portafolio y ejecución comercial para las categorías de belleza de la marca Avon. Tu enfoque debe ser 100% orientado a resultados, agilidad comercial y liderazgo técnico de producto. #LI-SM1 What knowledge and experiences will you need to bring to share with our network? El candidato debe demostrar conocimiento avanzado en: Dominio de categorías de belleza: Conocimiento fundamental en el rubro de belleza en venta directa y retail. Entendimiento técnico de formulaciones (activos en Skincare), familias olfativas (Perfumería) y tendencias de aplicación/texturas (Maquillaje). Capacidad de traducir atributos técnicos en propuestas de valor claras para el consumidor. Gestión de portafolio: Desarrollo y posicionamiento de productos basado en insights de mercado. Análisis de ciclo de vida de producto (lanzamientos, renovaciones y discontinuaciones) y optimización de SKUs con foco en rotación y rentabilidad. Análisis de negocio y gestión financiera de marketing: Conocimiento sólido en estructuras de precios (pricing) y cálculo de márgenes de rentabilidad. Manejo de P&L de categoría, proyecciones de demanda y análisis de Market Share. Social selling & digital: Entendimiento del modelo de venta directa y cómo adaptar la estrategia de producto a canales digitales y catálogo físico. Análisis de Datos: Habilidad analítica para interpretar datos de mercado, paneles de consumidores y métricas de desempeño de categoría. Identificación de oportunidades de crecimiento y toma de decisiones basada en data. Requisitos de Experiencia y Formación Educación: Grado universitario en Ingeniería industrial, Administración de Empresas, Marketing o afines. Deseable especialización en Negocios o industria cosmética. Experiencia: Mínimo 4-5 años en posiciones similares dentro de empresas de Consumo Masivo, Retail o Belleza. Herramientas: Excel avanzado (tablas dinámicas, macros básicas, manejo de grandes bases de datos). Dominio de plataformas de análisis de mercado (Nielsen, Kantar, etc.) What will you find here? We are more than just a workplace: we build and live the Well-Being Ecosystem daily, based on the harmonious relationship between each individual, their surroundings, and the environment they are part of. In addition to offering benefits focused on social, physical, financial, mental, and emotional well-being, we promote an environment of prosperity, belonging, and purpose, strengthening a solid network of support, expanded awareness, and respect for diversity, equity, and inclusion. We are a movement that transforms the way of living and doing business across 14 countries in Latin America, always guided by consciousness. Do you know someone at Natura? If so, ask for their corporate email and use it to request a recommendation when applying for a position. It’s an excellent opportunity to strengthen your network and advance in our selection process! Natura celebrates and embraces diversity in all its forms and pluralities. We encourage #Women, #BlackPeople, #PeopleWithDisabilities, individuals from the #LGBTQIA+ community, #PregnantWomen, and people aged #50+ to apply for this position Imagine how amazing it would be to be part of a company with over 14,000 employees, 5 million consultants, and a presence in 14 countries! This is Natura! For over 55 years, we have been innovating and promoting Well-Being for All — isn’t that inspiring? Check out our opportunities and come be a part of this transformative story! We are the Bem-estar Bem Ecosystem, and we have a network with extraordinary potential to drive transformative change in the world, through innovative products from Natura and Avon, the unforgettable experiences of Bluma beauty services and our financial education platform for consultants, Emana Pay. All relevant to our clients and differentiated by our commitment to regeneration. Leaders in the Latin American beauty market, we are present in 14 countries, with 3.5 million consultants.
Pay
Not stated
Where
Natura Bogotá (Natura · Colombia) · Colombia
Work
Not stated
Type
Full time
Posted
12 Nov, 2026
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