- Develop full-funnel growth and demand-generation plans aligned with annual priorities and campaign objectives.
- Define target audiences, channel mix, budgets, testing plans and campaign roadmaps across KSA, UAE and Egypt.
- Own performance across paid media, email, web, SEO, retargeting, webinars, events and always-on journeys.
- Set and track MQL, conversion, cost and funnel performance targets with key marketing stakeholders.
- Manage media and agency partners, ensuring delivery, quality, spend and performance against agreed SLAs.
- Own HubSpot Marketing Hub as the core marketing activation and automation platform.
- Ensure effective integration and lifecycle governance between HubSpot and Microsoft Dynamics.
- Build and optimise segmentation, lead scoring, routing, nurture journeys, forms, UTMs, dashboards and attribution.
- Lead A/B testing, landing-page optimisation, data hygiene, QA and regular campaign performance reviews.
- Leverage AI and automation tools to improve analysis, reporting and scalable campaign operations while maintaining data quality and control.
Requirements
- Bachelor’s degree in Marketing, Business, Analytics, IT, Engineering or related field; HubSpot/GA4 certifications preferred.
- 8+ years’ experience, including 4+ years in B2B growth, demand generation or marketing operations within technology/SaaS/FinTech or related sectors.
- Proven experience managing full-funnel B2B campaigns, budgets, MQL/SQL conversion, CPL/CAC and pipeline reporting.
- Advanced hands-on HubSpot Marketing Hub experience; familiarity with Microsoft Dynamics or Salesforce.
- Strong knowledge of GA4, Google Ads, LinkedIn Campaign Manager, UTMs, A/B testing and CRO.
- Practical experience using AI and automation tools to improve campaign execution, analysis and reporting.
- Strong analytics, agency management and cross-functional leadership skills.
- Excellent English communication and executive reporting capabilities.