At Globe, our goal is to create a wonderful world for our people, business, and nation. By uniting people of passion who believe they can make a difference, we are confident that we can achieve this goal. Job Description Data leader who thrives at the intersection of product, marketing, and behavioral analytics. As our Digital Growth & Data Innovation Lead, you will co-lead the experimentation engine that powers GlobeOne growth loops, turning engagement data into decision-ready insights, behavioral diagnostics, personalized lifecycle strategies. Partner with Growth Managers, to uncover what drives adoption, stickiness, and monetization and build the AI-backed tools and intelligent triggers that deliver measurable lift across every user journey. This is a rare opportunity to work inside a growth operating model that doesn’t just report dashboards, it defines the next best move. If you think in models, design experiments, and build with system-level scale in mind, we’d love to meet you. DUTIES AND RESPONSIBILITIES: Growth & Behavior Modeling Diagnose friction and habit drop-offs by analyzing digital behavioral data across both apps. Translate growth levers into quantitative models to identify where to intervene — and why it matters. Co-create segmentation frameworks (e.g., activation cohorts, journey states) used by Growth Architects and Growth Marketing teams. Data Innovation & Enablement Build and maintain growth models that explain adoption, stickiness, monetization, and drop-offs across the customer journey, while connecting signals across systems to reveal deeper behavioral patterns. Translate customer behaviors, patterns, and growth signals into business insights. Identifying opportunities while quantifying potential impact and developing data-driven business cases for new initiatives and investments Experimentation & Learning Loops Design and evaluate A/B tests that uncover root causes of low retention, conversion, or engagement. Identify “growth truths” beyond statistical wins — using experimentation to drive insight generation, not just performance lifts. Strategic Storytelling Turn insight into business decisions — not noise. Collaborate with Product, Brand, Growth, and Experience teams to bring clarity to ambiguity. Contribute to cross-team learning culture, sharing behavioral findings, cohort patterns, and campaign impact analyses. REQUIREMENTS: Must-Have 4+ years in digital analytics, growth/product analytics, or lifecycle marketing analytics. Proficiency in SQL, Looker/Tableau, and experimentation tools (e.g. Braze Canvas, etc.). Strong grasp of growth metrics (retention, acquisition, monetization) and behavioral KPIs. Demonstrated ability to connect data to decisions — not just generate reports. Experience working in agile product teams or growth squads. Preferred Familiarity with customer engagement platforms (CEPs) and AI-driven personalization tools (OfferFit, CDPs like Ikue, or Snowflake). Experience working with mobile app analytics in telco, fintech, or e-commerce. Background or strong interest in behavioral science, product experimentation, or digital nudging. Equal Opportunity Employer Globe’s hiring process promotes equal opportunity to applicants, Any form of discrimination is not tolerated throughout the entire employee lifecycle, including the hiring process such as in posting vacancies, selecting, and interviewing applicants. Globe’s Diversity, Equity and Inclusion Policy Commitment can be accessed here Make Your Passion Part of Your Profession. Attracting the best and brightest Talents is pivotal to our success. If you are ready to share our purpose of Creating a Globe of Good, explore opportunities with us. Globe Telecom, Inc. (Globe) is the leading Telecommunications company in the Philippines and the purveyor of the Filipino digital lifestyle. We provide cellular, broadband and mobile data services by focusing on enriching our content offerings amid customers' growing preference for multimedia platforms across multiple screens and devices. We want to enrich lives through communications by simplifying technology, so that we bring customers closer to what matters most. Globe was also recognized as one of the Top companies to work for in Asia by Asia Corporate Excellence & Sustainability (ACES) Awards and Best Employer in the Telco category by Stevie’s New York. Our principal shareholders are Ayala Corp. and Singtel, both industry leaders in their respective countries and in the region. We are also a member of Bridge Alliance, Asia Pacific's leading mobile alliance of 36 mobile carriers. Purpose In everything we do, we treat people right to create a Globe of Good. Vision We see a Philippines where families' dreams come true, businesses flourish, and the nation is admired. Mission We create wonderful experiences for people to have choices, overcome challenges, and discover new ways to enjoy life.

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