KEY ACCOUNTABILITIES 1. Brand Strategy & Marketing Planning Develop and implement the Chivas brand strategy and annual plan in line with the agreed positioning, timeline and budget; contribute to the 3-year strategic plan with global and regional brand teams. Localize global activation platforms to Vietnam consumer needs; set quarterly action plans with clear, actionable KPIs. 2. Brand Activation & Engagement Build the annual activation and engagement plan, with strong focus on On-Trade activation, events, PR and key influencers. Develop, implement and evaluate programs against brand KPIs; manage agency performance and deliver annual appraisals. 3. Gifting Strategy & Tet Program (key priority) Gifting strategy: lead the gifting strategy with Tet as the main season, aligned with Sales, Trade Marketing and Commercial Finance on targets, channels and investment. Tet special packs: lead design and production end to end: concept and design brief, agency and supplier management, packaging specs, cost, quality and delivery timelines. Tet communication campaign: develop and run the gifting campaign across digital, trade and in-store touchpoints with agencies, and measure its results. October customer launch event: lead the concept, budget, agency and run-of-show for the big launch event for customers, with Sales on invitations and follow-up. Review: run a post-Tet review of packs, campaign and event results to shape the next season. 4. Sales Support Work with Commercial and Trade Marketing on products, packs, merchandising and promotions that accelerate Chivas growth; guide brand merchandising and promotion activities. Supervise on-ground implementation with an effective evaluation system. 5. Market Intelligence & Insights Manage consumer insight initiatives day to day; use agencies, brand companies, sales teams and market visits to gather market and competitor intelligence. Provide monthly analysis and commentary on brand activities and performance, including depletion data. 6. A&P Budget Management Control activation, engagement and gifting A&P spend against the brand plan with Finance, comply with SOPs, and assess ROI. Manage suppliers and vendors, POs, payments, and sourcing and use of POS material. 7. Communication & Relationships Work proactively with Commercial, Trade Marketing and other Pernod Ricard teams; build effective relationships with global and regional brand teams. Manage creative, advertising and research agencies; build a network with opinion leaders (trade, media, influencers). JOB REQUIREMENTS Education & Experience Degree holder with formal business or marketing qualifications, or equivalent. Minimum 5 years in FMCG with brand management experience; beverage industry an advantage. Experience in packaging development or event management is an advantage. Functional & Leadership Competencies Energetic, entrepreneurial, proactive: identifies opportunities, persuades others and gets things done. Self-motivated, results-oriented, analytical and adaptable to change; strong project planning and negotiation skills. Team player with excellent interpersonal, communication and presentation skills. Comprehensive understanding of consumer marketing practices and related laws; digital and social media knowledge. Fluent English (written and spoken) is mandatory; excellent Excel and PowerPoint. Job Posting End Date: Target Hire Date: 2026-11-30 Target End Date: Pernod Ricard is a worldwide leader in the spirits and champagne industry, blending traditional craftsmanship, state-of-the-art brand development, and global distribution technologies. Our prestigious portfolio of premium to luxury brands includes Absolut vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur and Mumm and Perrier-Jouët champagnes. Our mission is to ensure the long-term growth of our brands with full respect for people and the environment, while empowering our employees around the world to be ambassadors of our purposeful, inclusive and responsible culture of authentic conviviality. Pernod Ricard’s consolidated sales amounted to € 10,959 million in fiscal year FY25. Pernod Ricard is listed on Euronext (Ticker: RI; ISIN Code: FR0000120693) and is part of the CAC 40 index.

Brand Manager – Chivas & Gifting.

more at Pernodricard.

Cybersecurity Officer

Associate Creative Content Manager

Data Hubs Lead

similar roles.

Senior Sales Manager

Global Marketing Director

Marketing Specialist

Product Marketing Director - ETF Lead

Portfolio Specialist – Mid-Cap Growth Equity

Senior Product Marketing Manager