This role is to work with VM manager to land all types of visual presentations to consumers, in stores, on sites, including but not limited to partner retail stores, DTC stores, event space, showroom, and tradeshow space. Ensure all the VM execution, on time, on brief. Support Manager to delivery VM training for both front-line store staff, by project, by seasonal. Regular Store visiting is a must, and good communication & reporting, offer professional and persistent improvement proposal, and instore training will be the day-to-day operation. 70% VM standard & guideline Implement in Stores: 1. Take full responsibility of the filed VM execution in the Northen region, especially take care of Beijing DTC stores. (full price & outlet) • Collaborate with channel team members (area manager/store manager), product team, construction team to manage VM execution in designated regions • Strictly supervise store VM displays, wall arrangements, mannequin styling, floor fixtures, etc. according to brand VM standards, weekly BJ store visit and VM check. • Generate weekly store check quick recap/monthly VM check report (including photo documentation), summarize issues and drive improvements 2. New Store Opening Support Lead VM execution for new/renovated stores: • Participate in floor plan planning and SKU capacity optimization • Review fixture lists and track VM props logistics progress • Conduct on-site setup and staff training 3. Other VM Support • Support VM leader on the order process, payment process accurately according to company requirements. • Support VM leader in planning and execution for Showroom setup/Tradeshow / Expo / Roadshow, etc; 20% Improvement Plan & Tailored Training 1. Problem Diagnosis & Improvement Solutions • Produce monthly Regional VM Execution Report based on store VM check photos • Propose display optimization solutions for special situations like SKP special assortment but still align with brand VM standards. 2. Store Empowerment Implementation • Organize monthly regional training sessions (with store manager/ CVM assistant) • Provide monthly remote/on-site guidance to problematic stores 3. Support VM Leader On Training System Development • Execute according to the annual VM training plan • Support VM leader on training materials by channel (full price/outlets) • Support VM leader on training tools (instructional videos/ /practical manuals) 10% Communication & Maintain VM works/data info for the stores (focus on the Northen region) Well Record and manage the data /photo/info related to stores, including store counts, instore props qty, and all the sizes; keep close contact with sales / construction teams, to ensure the info keep updating and correct • Coordinate with retail/merchandising/marketing teams to make store report zoning plan • VM store database management (layouts/photos/issue tracking) • VM inventory management and procurement needs More than Just a Footwear Company From our corporate offices to our global retail stores, there’s a curious, independent spirit that’s distinctively Deckers Brands. We’re about giving people the freedom to pursue their passions. And we’re committed to helping them succeed; to become their best selves. That’s why we’re about more than work, the 9 to 5 or daily grind. We’re about opportunity - opportunity to create, to grow and to have an impact. As we work to become better at everything we do, how we better the world matters, too. Our products and brands are loved, no doubt about it. But the difference we make in people’s lives begins with our people, right here at Deckers Brands. We’re adventurous, spirited, unafraid of new challenges and willing to take chances. We are always ready to rally around a cause. Put simply, we want all of our people to thrive - to reach their full potential and have fun while doing it. Because in the end, Deckers thrives when our people thrive.

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