This role is responsible for pre-season assortment and in-season sales performance management for DTC Retail channels (DTC FP & DTC Outlet): • Own channel-specific assortment strategy and product mix, including exclusive styles and key looks by store tier • Maximize in-season performance and product gross margin through active monitoring, assortment optimization, and cross-functional action on risks and opportunities 30% DTC Retail Channel Strategy, Assortment Ownership, and Merchandising Execution • Provide DTC retail channel-specific insights (consumer trends, performance, competition) to shape merchandising buying strategy • Own assortment planning and product mix by DTC retail channel, ensuring clear architecture across category, price ladder, and lifecycle • Define channel-exclusive styles and key items to support differentiation and brand heat • Develop key looks (head-to-toe outfits) by store tier to elevate product storytelling and retail execution • Translate China range into commercially viable assortment for DTC Retail channel • Own discount planning, ensuring alignment with sell-through and inventory strategy • Drive gross margin (GM) and profit management, balancing full-price sell-through, markdown strategy, and brand positioning • Ensure alignment between assortment decisions, pricing strategy, discount plan, and financial targets 50% In-season Performance & Agile Optimization • Monitor in-season product performance (sell-through, margin, weeks of supply) across DTC Retail channels • Adjust assortment dynamically based on sell-through trends and consumer response • Identify key winners and risks, and drive timely actions (chase, exit, rebalance) • Continuously optimize full-price sell-through and markdown efficiency to protect profitability • Proactively identify slow-moving products and structural risks • Define and lead discount strategy and markdown actions to clear inventory while protecting brand value • Align closely with CM / Sales / Planning teams on execution of promotion and liquidation plans • Ensure healthy lifecycle management across full-price and markdown phases 20% Cross-functional Collaboration • Act as the key bridge between Finance, Merchandising, Planning, Sales, and Marketing • Ensure end-to-end alignment from assortment strategy to sales execution • Provide actionable inputs to: - Marketing/VM → storytelling and campaign focus More than Just a Footwear Company From our corporate offices to our global retail stores, there’s a curious, independent spirit that’s distinctively Deckers Brands. We’re about giving people the freedom to pursue their passions. And we’re committed to helping them succeed; to become their best selves. That’s why we’re about more than work, the 9 to 5 or daily grind. We’re about opportunity - opportunity to create, to grow and to have an impact. As we work to become better at everything we do, how we better the world matters, too. Our products and brands are loved, no doubt about it. But the difference we make in people’s lives begins with our people, right here at Deckers Brands. We’re adventurous, spirited, unafraid of new challenges and willing to take chances. We are always ready to rally around a cause. Put simply, we want all of our people to thrive - to reach their full potential and have fun while doing it. Because in the end, Deckers thrives when our people thrive.

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