The Assistant Manager – Marketing is responsible for developing and executing strategic marketing and communications plans to support the Exhibition Department and its portfolio of regional and international events. The role involves leading campaign development, managing external agencies, supporting sponsorship efforts, and ensuring impactful marketing collateral and on-site event presence. The position plays a key role in enhancing brand visibility, audience engagement, and the overall success of the exhibitions.
Requirements
- Work with the project team to devise and implement strategies, policies and procedures for marketing & communications activities for the Exhibition Dept and its portfolio of exhibitions
- Develop innovative marketing campaigns, tools and activities
- Assist the project and project managers in pitching for corporate sponsors
- Undertake the development and production of all marketing collateral in conjunction with Project Managers across range of regional and international exhibitions from the company’s portfolio
- Work with the project team to develop the shows through database building, research and enhanced exhibition offerings e.g. conference programmers, gala dinners, awards ceremony’s
- Source, negotiate and manage external support agencies including printers, design, marketing, PR, photography and media
- Manage exhibition onsite activities including press conferences, press days and media centers
- Develop and research new show ideas and markets, research and develop dedicated Data management procedures for the whole department
Benefits
Qualifications & Skills
- Bachelor’s degree in marketing, Communications, Business, or related field.
- Strong understanding of digital marketing tools, campaign management, and brand communication.
- Excellent project management, coordination, and multitasking skills.
- Experience working with external agencies and vendors.
- Minimum 3 years’ experience in Marketing, preferably with marketing experience in the exhibitions organizing industry. Wide exposure to marketing related practices and precedents
- In depth knowledge of business management and business practices. Ideally, a formal qualification in business/management studies.