Key Responsibilities
Campaign Development & Management
- Develop and oversee full 360° event marketing campaigns from concept to post-event review.
- Lead on key visual and event identity creation, ensuring alignment with brand and event objectives.
- Draft campaign strategies, track campaign milestones and KPIs, and share regular progress updates with management.
- Develop post-event marketing reports detailing campaign reach, audience insights, ROI, and key learnings.
Social Media Management
- Manage the content strategy and overall look and feel of the entertainment social channels.
- Create and maintain detailed social media calendars, aligning content with campaign timelines and event milestones.
- Write engaging captions, copy, and posts tailored to each platform.
- Moderate community engagement and respond to audience comments, messages, and interactions in line with brand tone.
- Collaborate with graphic design and video teams for content production, ensuring visual consistency.
Partnerships & Media Relations
- Build and maintain strong relationships with media outlets, influencers, and event partners.
- Negotiate and manage barter or part-barter promotional deals to maximise campaign exposure while controlling costs.
- Coordinate ticket giveaways, radio promotions, and influencer activations, ensuring smooth execution and visibility.
- Manage onsite coordination with sponsors, influencers, and media partners during event days to ensure successful coverage and integration.
Onsite & Cross-Functional Support
- Work closely with the Event Delivery team to ensure marketing commitments are executed on-site, including branding, sponsor visibility, and media access.
- Support internal departments such as Production, Operations, and Business Development to align marketing efforts with wider event objectives.
- Assist in developing marketing materials for sales pitches, sponsorship proposals, and client presentations.
Requirements
- Bachelor’s degree in Marketing, Communications, or equivalent experience in the related field.
- 2–5 years’ experience in entertainment, events, or lifestyle marketing within the UAE or wider region.
- Strong understanding of digital marketing, content strategy, and ticketing promotions.
- Experience managing agency or vendor relationships for creative production and media buying.
- Proficiency with social media platforms (Instagram, TikTok, X, Snapchat, Facebook) and tools such as Meta Business Suite and Google Analytics.
- Excellent English copywriting and communication skills; Arabic language is an advantage.
- Highly organized with the ability to manage multiple event campaigns simultaneously under tight deadlines.
- Creative flair and passion for live music, arts, and entertainment.
Benefits
Salary: Up until 20,000AED (Depending on experience and qualifications)