Equifax is where you can power your possible. If you want to achieve your true potential, chart new paths, develop new skills, collaborate with bright minds, and make a meaningful impact, we want to hear from you. We're looking for a strategic and passionate Experience Marketing Specialist to join our team and drive the future of customer engagement for the USIS business unit. This isn't just about managing events—it's about designing innovative, customer-centric journeys that create memorable brand interactions and convert audiences into advocates. You will be the architect of engagement, leveraging customer research and insights to inform your strategy. You'll create content, be the communications lead, and execute impactful experiences across multiple touchpoints—from high-touch physical events to dynamic digital platforms—all with the goal of driving brand advocacy, loyalty, and, ultimately, measurable results for Equifax. You'll work closely with our Sales teams, enabling them to maximize these experiences for pipeline generation and business success. What you’ll do Be a Strategist: Support the development and execution of a comprehensive experience marketing strategy that directly impacts customer engagement, brand advocacy, and revenue growth. Define Success: Help to define, own, and track Key Performance Indicators (KPIs) for all experience marketing initiatives, ensuring every effort is powerfully aligned with USIS business objectives. Develop Compelling Content: Work with the GTM/ vertical activation teams to create impactful narratives that clearly communicate the value proposition of Equifax solutions within each customer experience. This includes materials such as customer emails, event signage, and presentations. Drive Demand: Develop and manage planned, successful promotional campaigns across digital, email, paid, and social channels, ensuring a cohesive and engaging user experience from first touch to conversion. Collaborate and Integrate: Partner closely with Sales, Marketing, and Product teams to develop, and execute strategic, integrated marketing campaigns that deliver a unified message. Obsess Over the Customer: Leverage customer research and competitive insights to continuously improve the customer experience and inform future strategy. Seamless Execution: Lead event logistics throughout the planning lifecycle to maximize customer engagement. Close the Loop: Partner with Customer Insights to design feedback mechanisms that provide the GTM and Product teams with valuable insights to prioritize key use cases, validate differentiators, and share knowledge with internal stakeholders. What experience you need Education: College degree in Marketing or a related field. Experience: 7+ years of progressive marketing experience, including a background in B2B. Matrix Navigation: Experience leveraging marketing strategy briefs to align demanding teams within a highly matrixed organization. Customer-First Mentality: Approaches every project and interaction with the customer experience in mind. Communication Power: Effective communication and presentation skills (written and verbal) to influence internal and external stakeholders. Execution Excellence: Verified project management skills and tools proficiency; the ability to meticulously plan, manage, and complete complex projects on time. Travel: Ability to travel approximately 25% of the time. We believe great things happen when teams connect. Our schedule is built around 4 days of high-impact, in-office collaboration (Monday–Thursday), paired with Friday Flexibility to wrap up your week remotely. What could set you apart Work experience in a highly matrixed organization and Global Marketing Experience a plus. Manage and implement change effectively Excellent written and verbal skills with sensitivity to diversity of audiences including internal and external groups of varying sizes We offer comprehensive compensation and healthcare packages, 401k matching, paid time off, and organizational growth potential through our online learning platform with guided career tracks. Are you ready to power your possible? Apply today, and get started on a path toward an exciting new career at Equifax, where you can make a difference! Primary Location: USA-Atlanta-One-Atlantic-Center Function: Function - Marketing Schedule: Full time At Equifax, we believe knowledge drives progress. As a global data, analytics and technology company, we play an essential role in the global economy by helping employers, employees, financial institutions and government agencies make critical decisions with greater confidence. We work to help create seamless and positive experiences during life’s pivotal moments: applying for jobs or a mortgage, financing an education or buying a car. Our impact is real and to accomplish our goals we focus on nurturing our people for career advancement and their learning and development, supporting our next generation of leaders, maintaining an inclusive and diverse work environment, and regularly engaging and recognizing our employees. Regardless of location or role, the individual and collective work of our employees makes a difference and we are looking for talented team players to join us as we help people live their financial best. Equifax is an Equal Opportunity employer, and qualified applicants will receive consideration for employment without regard to race, color, religion, ancestry, age, sex/gender, sexual orientation, gender identity or expression, service in the Armed Forces, protected veteran status, national origin, physical or mental disability, genetic information, citizenship status or any other status protected by law. For US Applicants If you'd like more information on your EEO rights under the law, please view our EEO is the Law Declarations, and Nondiscrimination Provision. If you need a reasonable accommodation to assist with your job search or applicant for employment, please contact us by sending an email to [email protected]. In your email, please include a description of the specific accommodation you are requesting and a description of the position for which you are applying. Equifax participates in E-Verify and Right to Work (English and Spanish).

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