Automotive Digital Marketing Advisor (Remote)
Reports to: Manager of Customer Growth
The Digital Marketing Advisor (DMA) serves as a trusted marketing strategist for sMedia's dealership clients. Moving beyond transactional updates, the DMC translates ad performance and web analytics into actionable business growth, connecting digital strategy directly to inventory days-on-lot, sales goals, and ROI. This role carries a strategic performance and revenue component: advisors are responsible for account growth, churn mitigation, and expansion sales (cross-selling and upselling sMedia solutions).
Key Responsibilities and Accountabilities
- Strategic Client Consultation: Lead Monthly Marketing Meetings and Quarterly Business Reviews (QBRs) with dealership decision-makers (GMs, GSMs, Marketing Directors). Deliver strategic insights, not just metric reports, focused on driving vehicle sales.
- Portfolio & Growth Ownership: Manage a dedicated book of full-service automotive clients. Own net MRR growth through proactive expansion recommendations, campaign optimizations, and account retention.
- Consultative Selling: Identify revenue opportunities based on inventory levels and dealership pain points (e.g., aging SUV inventory, local market shifts) and pitch tailored sMedia ad and platform solutions.
- Multithreaded Relationship Building: Build deep, multi-level relationships across the dealership (General Manager, BDC, Marketing Manager) to mitigate single-point-of-contact churn risk.
- Data & Analytics Interpretation: Analyze GA4, ad platforms (Google, Meta, Microsoft), and Whatagraph reports to evaluate campaign performance and present clear strategies.
- CRM & Process Discipline: Maintain strict CRM accuracy in HubSpot (logging activity, tracking won deals, managing account statuses).
Key Performance Indicators (KPI's)
- Net Revenue Retention (NRR): Account churn mitigation and expansion MRR generation.
- CCU Engagement & Quality: Meeting coverage and compliance with consultative standards.
- Multithreading Depth: Contacts per account across management tiers.
- Expansion Revenue: Closed-won expansion deals generated per month/quarter.
Your Background
- 3+ years of experience in digital marketing consulting, account management, or agency environments (automotive industry experience highly preferred).
- Strong fluency in GA4, paid search, social ad platforms, and digital conversion funnels.
- Demonstrated ability to conduct consultative sales discussions and overcome client objections.
- Proven track record of managing client relationships and driving expansion revenue.
Your Skills and Mindset
- Customer-centric mindset
- Curious, driven personality
- Passion for marketing
- Strong analytical skills with the ability to translate data into insights
- Strong understanding of digital marketing
- Natural ability to network, connect the dots, build relationships, and interested in enhancing relationships
- Ability to work on multiple priorities and/or projects simultaneously
- Strong customer relationship skills with excellent verbal and written skills
- Highly organized with great attention to detail
What you’ll get from sMedia
- Fully remote role
- Performance-based commission structure designed to reward top performers
- Extensive health and dental benefits package (available after 3 months)
- Paid day off on your birthday
- 1:1 training and mentoring from our Management team
- Opportunities to earn spot bonuses
- 15 vacation days annually, plusadditional time in December during the holiday season