Key Duties & Responsibilities
Develop integrated marketing campaigns (PR, social media, direct marketing, digital) to build MAKE UP FOR EVER brand desirability & strengthen positioning in Indonesia. Create awareness of the brand & build customer engagement that translated into Sales – business growth.
You will closely work with Regional team for marketing plan & execution. Creating & presenting business review, sales & campaign performance reports
Products:
- Merchandising allocation (Sellable, Tester, GWP) – forecasting from SG to ID based on assortment planning, store DOI and demand from retailers with clear product analysis vs demand/stock.
- Inventory management for healthy stocks and ability to identify stock issues and provide depletion plan (promo mechanics, exhibition, etc)
- Planning & execute retail monthly mechanic based on analytic sales trend, past performances, upcoming campaign. Do active monitor & tracking, give recommendation to manager and team regarding action plan on trade mechanics
- Good knowledge & actively alert with Beauty market – competitors – trend with good insights – recommendations for brand communication / key focus products action plan
- On time preparation and execution for all trade related, liaise with other team on the implementation (POP, Voucher, and other visuals) with quality / standard of premium brand
- Support cross function departments for product queries
PR - Digital:
- Work closely with in-house & external agencies to translate/apply brand visual – assets towards tactical, with good eyes & detail on visual and brand premium positioning.
- Source Marketing opportunities through partnership with external parties & build relationship (Mall, Retailers, other brands)
- Generating and executing marketing campaigns across social media platforms such as Facebook, Instagram, Tiktok, Google with agencies. Analyse report provided by Agency and summarized the key metrics result into internal marketing report data
- Conduct market research, competitor review. Monitoring competitor activity and generating leads link for products
- Knowledge in organising Marketing & PR Event (in-store gathering, Product Launching, KOL/MUA gathering, Pop Up Store). Liaising with agency to maximise visibility & create impactful result
- Create post mortem reports on every Marketing activations with clear KPI result and qualitative insights to be presented to Internal & Regional team (PR Events, Make up workshop, and other activations)
- Build & maintain good relationship with KOL & Celebrity MUAs, able to represent the brand in all professional events/brand engagement with external parties
- Manage A&P given with right investment plan, clear KPI & ROI analysis. Campaign evaluation with quantitative & qualitative insights
- Actively update and expand the knowledge within PR & Digital environment. Initiate valuable insights that will help to further expand brand business and growth
Other Requirement:
- Bachelor Degree with Minimum 2-3 years of working experience in Related field
- Professional proficiency in English
- Excellent communication skills both written & verbal
- Good time management ensuring all reports and projects are done timely
- Strong analytical skill. Able to do comprehensive sales & data analysis
- Good project management skills & able to work with medium to large team members
- Good Presentation skills
- High Resilience, Agility with creative and problem-solving mindset
- Able to work under tight deadline & has a strong business acumen
- Proficient in Ms Office (Excel, Power Point)
- Basic skill in Adobe Photoshop or Illustrator is a plus
- Knowledge in Google Analytic is a plus