Job Description Purpose of the role To generate revenue and promote the bank's diverse product and service offerings to various customer segments. Accountabilities Identification of potential customers, analysing their needs and preferences, and staying abreast of emerging market trends and competitor strategies. Creation of detailed profiles for target customer segments, outlining their demographics, financial habits, and pain points to tailor sales approaches and product recommendations. Relationship management of potential and existing customer relations through the execution of high-quality customer support, by responding to queries and resolving issues, gaining their customer trust, and understanding their financial goals and challenges. Understanding of the features, benefits, risks, and compliance requirements of various banking products and services offered. Understanding of the key features, benefits, risks, enhancements, and regulatory requirements of new and existing banking products, and communicate insights clearly to potential customers to address their financial needs. Development of compelling sales pitches and proposals that showcase the value proposition of the bank's offerings to convert leads into customers, and negotiation of terms that are beneficial for both the client and the bank. Collection and analysis of customer feedback on various products, services, and overall experience, to support the development of reports that communicate key findings to relevant stakeholders, to inform product development and sales strategies. Monitoring of lead conversion rates, customer acquisition costs, and other relevant metrics to assess sales performance and identify areas for improvement. Vice President Expectations To contribute or set strategy, drive requirements and make recommendations for change. Plan resources, budgets, and policies; manage and maintain policies/ processes; deliver continuous improvements and escalate breaches of policies/procedures.. If managing a team, they define jobs and responsibilities, planning for the department’s future needs and operations, counselling employees on performance and contributing to employee pay decisions/changes. They may also lead a number of specialists to influence the operations of a department, in alignment with strategic as well as tactical priorities, while balancing short and long term goals and ensuring that budgets and schedules meet corporate requirements.. If the position has leadership responsibilities, People Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard. The four LEAD behaviours are: L – Listen and be authentic, E – Energise and inspire, A – Align across the enterprise, D – Develop others.. OR for an individual contributor, they will be a subject matter expert within own discipline and will guide technical direction. They will lead collaborative, multi-year assignments and guide team members through structured assignments, identify the need for the inclusion of other areas of specialisation to complete assignments. They will train, guide and coach less experienced specialists and provide information affecting long term profits, organisational risks and strategic decisions.. Advise key stakeholders, including functional leadership teams and senior management on functional and cross functional areas of impact and alignment. Manage and mitigate risks through assessment, in support of the control and governance agenda. Demonstrate leadership and accountability for managing risk and strengthening controls in relation to the work your team does. Demonstrate comprehensive understanding of the organisation functions to contribute to achieving the goals of the business. Collaborate with other areas of work, for business aligned support areas to keep up to speed with business activity and the business strategies. Create solutions based on sophisticated analytical thought comparing and selecting complex alternatives. In-depth analysis with interpretative thinking will be required to define problems and develop innovative solutions. Adopt and include the outcomes of extensive research in problem solving processes. Seek out, build and maintain trusting relationships and partnerships with internal and external stakeholders in order to accomplish key business objectives, using influencing and negotiating skills to achieve outcomes. All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge and Drive – the operating manual for how we behave. To drive revenue growth within Payments & Liquidity products by developing and executing cash management sales strategy for clients in the Insurance sector, identifying new business opportunities, deepening existing relationships, and positioning Barclays' payments, liquidity and transaction banking solutions as the provider of choice. Key Responsibilities include: Develop and manage relationships with Insurance clients within the Financial Institution Group. Originate new cash management, payments, clearing and liquidity opportunities to achieve revenue targets. Build and maintain a strong sales pipeline across domestic and international cash management products. Lead client meetings, presentations, RFP responses and commercial negotiations. Partner with Product, Coverage, Onboarding and Service teams to deliver end-to-end client solutions. Identify market trends, competitor activity and emerging client requirements within the Financial Institutions sector. Promote Barclays payment, clearing, liquidity and treasury solutions across global markets. Ensure all activity complies with regulatory, risk and control requirements. To be successful in this role you will have: Extensive experience in cash management, payments or transaction banking sales with experience of having worked in Cash Management Sales covering the Insurance Sector Good Payments & Cash Management market knowledge of the Insurance Sector Demonstrated ability to generate new business and grow client revenues. Excellent stakeholder management, communication and negotiation skills. Good understanding of global payments, liquidity and treasury solutions. Desirable skills include: Experience working with Insurance clients. Knowledge of payments, cash management, deposits & liquidity, clearing and settlement services. Understanding of digital payments, APIs and emerging payment technologies. Multijurisdictional or international client coverage experience You may be assessed on the key critical skills relevant for success in role such as risk and controls, change and transformation, business acumen strategic thinking and digital and technology, as well as job-specific technical skills. The role is based in our London office. #LI-Hybrid Our Work Experience is the combination of everything that's unique about us: our culture, our core values, our company meetings, our commitment to sustainability, our recognition programs, but most importantly, it's our people. Our employees are self-disciplined, hard working, curious, trustworthy, humble, and truthful. They make choices according to what is best for the team, they live for opportunities to collaborate and make a difference, and they make us the #1 Top Workplace in the area.

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2 Nov, 2026

Barclays

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