Americas Field Marketing, Financial Services.

Accountabilities

• Develop and lead the Americas field marketing strategy and execution plan, focusing on pipeline generation, customer acquisition, and revenue growth within the Financial Services segment.

• Own key marketing performance and revenue metrics, analyzing results and providing actionable insights to optimize campaigns and improve business outcomes.

• Collaborate with Sales, Demand Generation, Product Marketing, Customer Success, and Partnerships teams to design and deliver integrated marketing campaigns aligned with business priorities.

• Lead the regional events strategy, planning and executing third-party and company-hosted events across in-person, virtual, and hybrid formats.

• Design and implement mid-funnel and lower-funnel marketing programs that accelerate lead conversion, create sales opportunities, and increase revenue.

• Develop targeted engagement strategies to attract and build relationships with decision-makers and key contacts across financial services organizations.

• Represent regional marketing perspectives in global strategy discussions, contributing insights and recommendations to strengthen marketing initiatives worldwide.

• Leverage marketing technology platforms, analytics tools, and performance data to measure campaign effectiveness and continuously improve marketing operations.

Requirements

• At least 3 years of relevant B2B field marketing experience, ideally managing regional strategies across multiple customer segments and products.

• Demonstrated success developing and executing field marketing campaigns and events that generate qualified leads, drive customer acquisition, and increase sales pipeline.

• Strong expertise in designing and managing multi-channel marketing programs across the entire buyer journey, including targeted and scaled campaigns.

• Experience planning and delivering both digital and in-person events, with the ability to integrate event strategies into broader customer acquisition and conversion initiatives.

• Proven ability to build strong partnerships with Sales teams through joint planning, lead management, and strategic collaboration.

• Excellent analytical skills, with the ability to interpret marketing performance data, evaluate business results, and communicate insights to senior leadership.

• Strong communication, stakeholder management, collaboration, and project management skills.

• A proactive, results-oriented mindset, with the ability to manage competing priorities and adapt quickly in a fast-paced environment.

• Creativity, strategic thinking, and a strong interest in modern marketing practices and the Financial Services ecosystem.

Benefits

• Competitive annual base salary ranging from $143,400 to $215,200 USD, depending on experience, qualifications, and location.

• Potential eligibility for additional compensation, including company bonuses, sales commissions, or performance-based incentives, where applicable.

• Equity opportunities.

• 401(k) retirement savings plan.

• Medical, dental, and vision insurance coverage.

• Wellness stipends to support employee well-being.

• Remote working opportunities for eligible employees based in the United States.

• Access to in-person team meetings, company events, offsites, and collaborative gatherings.

• Opportunities to work with cross-functional teams and contribute to regional and global marketing initiatives.

• A dynamic, collaborative environment that encourages professional development, diverse perspectives, and innovative thinking.