Lifecycle Marketing Manager.

Accountabilities:

• Own and manage the end-to-end webinar program, including topic development, speaker coordination, promotional campaigns, live production, post-event follow-up, and pipeline reporting.

• Continuously optimize webinar performance by testing different formats, such as live sessions, on-demand content, webinar series, and customer panels, identifying successful approaches and scaling them.

• Develop and execute lifecycle marketing campaigns and events that encourage existing customers to discover additional products and drive cross-sell and expansion opportunities.

• Define customer segmentation strategies based on product ownership, customer maturity, team size, and renewal stages to deliver relevant content, invitations, and calls to action.

• Design and coordinate integrated campaigns targeting both prospects and existing customers, aligning audiences, messaging, offers, and timing with Demand Generation.

• Monitor and analyze campaign performance, including registrations, attendance, engagement, conversions, and sourced pipeline, using insights to improve marketing effectiveness.

• Collaborate with Sales, Customer Success, RevOps, Product Marketing, and other cross-functional stakeholders to ensure consistent execution and alignment with business objectives.

• Contribute to strategic marketing initiatives, operational improvements, and continuous learning across the team.

Requirements:

• At least 3 years of B2B marketing experience in customer marketing, demand generation, campaign management, or a related field.

• Proven experience managing webinar and virtual event programs from initial planning and promotion through execution, follow-up, and performance analysis.

• Hands-on experience with marketing automation and webinar platforms such as HubSpot, Marketo, Zoom Webinars, or ON24.

• Demonstrated ability to develop marketing programs that generate measurable pipeline, including customer expansion, cross-selling, and new customer acquisition.

• Previous experience marketing B2B SaaS products, preferably within a technology-focused environment.

• Strong understanding of campaign performance measurement, marketing analytics, and pipeline reporting.

• Excellent problem-solving, critical-thinking, and organizational skills, with strong attention to detail and a commitment to high-quality execution.

• Strong written and verbal communication skills, with the ability to build relationships and collaborate effectively across multiple teams.

• Adaptability and initiative, with the ability to manage evolving priorities, take ownership of shared objectives, and continuously improve marketing processes.

Nice to have:

• Experience marketing technology products to IT professionals or other technical audiences.

• Familiarity with lifecycle marketing strategies, customer segmentation, and product adoption campaigns.

• Experience with Salesforce or similar CRM platforms, particularly for campaign reporting, pipeline tracking, and attribution.

Benefits:

• Competitive compensation package.

• Four-day workweek.

• Equity participation opportunities.

• 100% employer-paid medical, dental, and vision insurance premiums for employees and their dependents.

• 100% employer-paid short-term disability, long-term disability, life, and accidental death and dismemberment (AD&D) insurance.

• 401(k) plan with company matching on the first 6% of employee contributions.

• Flexible paid time off policy.

• Health Savings Account (HSA) and wellness incentives.

• Managers committed to supporting professional development and career growth.

• Quarterly company values awards nominated by team members.

• Remote working opportunities within eligible U.S. states.