Marketing Lead/Specialist.

Accountabilities

In this role, you will develop and coordinate marketing programs that strengthen brand positioning, increase market visibility, and support business development across consulting and laboratory services.

• Develop and maintain a unified messaging framework and brand guidelines while preserving the distinct identities and service offerings of each organization.

• Plan and execute demand-generation campaigns across email, paid advertising, content syndication, and LinkedIn to generate qualified leads and support pipeline growth.

• Create engaging marketing materials, including case studies, white papers, blog posts, technical datasheets, webinars, and video briefs tailored to procurement and business audiences.

• Manage website content, search engine optimization, and user-behavior tracking to improve online visibility and conversion rates.

• Coordinate industry events, webinars, and customer-facing demonstrations, including event materials and post-event follow-up campaigns.

• Monitor campaign performance, prepare reports, and identify opportunities for improvement using metrics such as customer acquisition cost (CAC), marketing-qualified-to-sales-qualified lead conversion (MQL-to-SQL), and pipeline influence.

• Manage external vendors and agencies supporting creative development, public relations, and media buying.

• Oversee a modest marketing budget and coordinate projects across internal teams and external stakeholders.

Requirements

The ideal candidate combines practical B2B marketing experience with strong communication, content development, and analytical skills. You should be comfortable managing multiple priorities and translating technical information into clear, compelling marketing messages.

• At least 1 year of B2B marketing experience, ideally within technical services, environmental consulting, laboratory services, or life sciences.

• Demonstrated experience in demand generation, content marketing, and campaign performance analysis.

• Excellent writing and communication skills, with the ability to turn complex technical concepts into accessible value propositions.

• Hands-on experience with marketing automation platforms, CRM systems, Google Analytics, and LinkedIn Ads.

• Familiarity with Monday.com is an advantage.

• Strong project management and organizational skills, with the ability to coordinate stakeholders and manage multiple initiatives.

• Excellent collaboration and communication skills, including the ability to work effectively with sales, operations, leadership, and external partners.

• Adaptability and a proactive approach in a fast-paced, cross-functional environment.

• Access to a reliable, professional-looking vehicle is required for office visits and business-related travel.

• Ability to travel to the Anderson, California office approximately once per week. For candidates outside the immediate area, this commute is not reimbursed.

• Willingness to provide a resume, a 1–2-page marketing portfolio or links to recent work, and a brief cover letter outlining relevant experience and qualifications.

Benefits

• Annual salary ranging from $45,000 to $80,000, depending on qualifications and experience.

• Performance-based bonuses.

• Health, dental, and vision insurance.

• 401(k) retirement plan with employer matching after one year.

• Flexible scheduling and a remote-first work arrangement, with approximately one weekly office visit required in Anderson, California.

• Generous paid time off.

• Reimbursement for work-related mileage at the current federal reimbursement rate.

• Professional development opportunities and exposure to projects across consulting and laboratory services.

• Opportunities for career growth and advancement.

• Collaborative and innovation-driven working environment.