e are looking for a Data Scientist to join our analytics team and work on data-driven business problems. The role will involve propensity modelling, customer analytics, sentiment analysis and emerging AI/LLM use cases, with a strong focus on translating data into actionable insights and business strategies. Job Description: Key Responsibilities Develop and maintain Machine Learning and statistical models for business and marketing use cases. Work on propensity modelling, customer analytics, segmentation and sentiment analysis. Perform data analysis, feature engineering, model development, validation and performance evaluation. Translate business problems into data-driven solutions and strategies that contribute to client growth. Work with large customer datasets and Customer Data Platforms (CDP). Present insights and recommendations to clients and senior stakeholders. Must-Have Skills Strong Python & SQL skills. Strong understanding of Statistics, Data Analysis and Machine Learning. Hands-on experience with BigQuery, Google Cloud Storage (GCS), VertexAI. Knowledge of Customer Data Platforms (CDP). Good proficiency in MS Excel. Strong analytical, problem-solving and communication skills. Ability to work effectively with clients and cross-functional teams. Strong stakeholder management and client-facing experience. Ability to build data-driven strategies and identify business growth opportunities. Strong team player with excellent communication and presentation skills. Good to Have Working knowledge of LLMs / Generative AI and NLP. Experience with Treasure Data CDP. Experience in Marketing / Customer Analytics. Automotive domain experience. Location: India - Maharashtra- Pune - Baner - Amar Madhuban Tech Park Brand: Merkle Time Type: Full time Contract Type: Permanent Can’t find a suitable job? Sign up for job alerts tailored to your interests and be first in line for new opportunities. About dentsu For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way. Find out more about us Who we are Our Social Impact Our work

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