The Marketing Coordinator, North America & Latin America (NAMLAM), supports the planning, coordination, and execution of marketing initiatives across the United States, Canada, and Latin America. This role serves as a key marketing operations resource, helping ensure the successful execution of regional campaigns, events, social media initiatives, digital marketing activities, and brand development efforts.
The Marketing Coordinator will play a central role in managing event logistics, coordinating marketing projects, supporting content creation, maintaining brand standards, and tracking marketing performance. This position works closely with country marketing leaders, sales teams, product managers, branch teams, vendors, and external partners to deliver high-quality marketing programs that support business growth and customer engagement.
The ideal candidate is highly organized, detail-oriented, creative, and capable of managing multiple projects simultaneously in a fast-paced, collaborative environment.
Key Responsibilities
Events & Trade Show Management
- Own and coordinate all logistics for regional trade shows, customer events, branch events, internal meetings, training programs, webinars, and industry conferences.
- Manage event timelines, project plans, budgets, registration processes, travel arrangements, shipping schedules, venue coordination, and vendor relationships.
- Coordinate sponsorship deliverables and ensure deadlines and commitments are met.
- Prepare, ship, track, and maintain event displays, promotional items, marketing collateral, and branded assets.
- Support on-site event execution, setup, and teardown as needed.
- Develop post-event reports, track participation and engagement metrics, and identify opportunities for improvement.
- Maintain event calendars, planning documents, and inventory records.
Social Media & Content Development
- Manage Doka's social media presence across regional platforms.
- Develop, create, schedule, and publish engaging content aligned with marketing objectives and brand standards.
- Coordinate social media calendars and support regional campaign execution.
- Monitor social media performance and prepare monthly analytics and performance reports.
- Track engagement, audience growth, content effectiveness, and industry trends.
- Collaborate with internal stakeholders to identify customer stories, project highlights, product launches, employee features, and company news for social media promotion.
- Support video, photography, and multimedia content development.
Marketing Communications & Brand Support
- Develop and update marketing collateral, including presentations, brochures, flyers, digital assets, signage, advertisements, and promotional materials.
- Support product launches through creation and coordination of marketing materials and communications.
- Help coordinate internal and external communication initiatives.
- Ensure all marketing materials align with Doka's Brand Guidelines and visual identity standards.
Graphic Design & Creative Support
- Create and adapt marketing materials using design tools such as Adobe Creative Suite, Canva, and other content creation platforms.
- Support development of graphics, digital advertisements, social media assets, event materials, infographics, presentations, and promotional items.
- Assist with maintaining visual consistency across all customer-facing and internal communications.
- Collaborate with internal stakeholders and external agencies to develop creative assets.
Marketing Operations & Reporting
- Maintain marketing calendars, project trackers, and campaign documentation.
- Support performance tracking and reporting across marketing initiatives.
- Coordinate with vendors, printers, promotional suppliers, photographers, videographers, and external partners.
- Assist with budget tracking, purchase orders, invoices, and vendor management.
Cross-Functional Collaboration
- Partner with Sales, Product Management, Engineering, HR, and branch teams to support marketing initiatives.
- Assist with regional product launches, recruitment marketing activities, customer engagement programs, and internal events.
- Support special projects and strategic marketing initiatives as assigned.
Qualifications
Required Qualifications
- Bachelor's degree in Marketing, Communications, Business, Public Relations, or a related field.
- 2-4 years of experience in marketing, communications, event management, digital marketing, or a related role.
- Bilingual in English and spanish
- Experience supporting social media, content calendars, digital content, events, trade shows, webinars, or customer-facing programs.
- Strong attention to detail, organization, and ability to manage multiple projects.
- Proficiency with Microsoft Office; experience with Adobe Creative Suite, Canva, Higgsfield, marketing automation, or project management tools is preferred.
- Ability to work across teams, countries, and functions; B2B, construction, engineering, manufacturing, or industrial experience is a plus.
- Willingness to travel throughout North and Latin America as required.
Core Competencies
- Event Planning & Logistics Management
- Social Media Management & Content Creation
- Marketing Communications
- Graphic Design & Creative Development
- Project Management
- Vendor Coordination
- Analytics & Reporting
- Brand Stewardship
- Cross-Cultural Communication
- Attention to Detail
- Initiative & Accountability
- Collaboration & Relationship Building