We are looking for a creative, organized and detail-oriented Marketing Specialist to manage and develop Luxarabia’s social media presence across multiple platforms and international markets.
Key Responsibilities
Social Media Management
- Manage Luxarabia’s social media accounts across Instagram, Facebook, LinkedIn, TikTok and YouTube.
- Manage multiple accounts targeting different languages and international audiences.
- Plan, schedule and publish content according to the weekly content calendar.
- Ensure regular posting and consistency across all platforms.
- Adapt content to each platform, audience and market.
Content Creation & Graphic Design
- Design high-quality social media posts, story’s, carousels and infographics.
- Create professional thumbnails and covers for YouTube videos, Instagram Reels and other content.
- Develop visually engaging content about real estate projects, market trends, investment opportunities and company updates.
- Create branded visuals for announcements, events, partnerships and property launches.
- Maintain a clean, modern and premium visual identity aligned with Luxarabia’s branding guidelines.
Community Management & Engagement
- Monitor and respond to comments, messages and interactions across all social media accounts.
- Encourage engagement and build an active online community.
- Increase brand visibility, audience interaction and organic reach.
- Identify relevant trends and opportunities to improve engagement.
Brand Identity & Quality Control
- Ensure all content follows Luxarabia’s brand guidelines, including fonts, colors, layouts and overall visual style.
- Maintain a consistent and recognizable identity across all international accounts.
- Review content carefully before publication to avoid spelling, formatting or visual errors.
- Ensure every publication reflects Luxarabia’s professional and premium positioning.
Content Strategy & Coordination
- Work closely with the Marketing Manager, Content Creators, Video Editors and Media Buyers.
- Contribute creative ideas for new content formats, campaigns and social media trends.
- Prepare and maintain a structured weekly content calendar.
- Coordinate content for property launches, events, campaigns and company announcements.
- Ensure content is delivered and published on time.
Performance Monitoring & Reporting
- Monitor social media performance, including reach, engagement, follower growth and content interactions.
- Identify top-performing content and recommend improvements.
- Prepare weekly social media performance reports.
- Use performance insights to improve the content strategy and increase organic visibility.
Requirements
- Experience in social media management and graphic design.
- Proficiency in Canva, Adobe Photoshop, Illustrator or similar design tools.
- Strong understanding of Instagram, Facebook, LinkedIn, TikTok and YouTube.
- Excellent attention to detail and visual consistency.
- Strong creativity, organization and time management.
- Ability to manage multiple accounts and deadlines simultaneously.
- Understanding of luxury branding and real estate marketing is a mandatory.