Reporting & Analytics:
Build and maintain regular field sales reporting covering execution KPIs, coverage, visit compliance and sales performance.
Manage the routine sharing of field reporting and performance updates with internal teams and external partners.
Develop and maintain automated reporting solutions and dashboards for the field teams.
Analyse store-level performance and translate findings into clear, actionable recommendations for the field teams.
Field Sales Tools:
Act as the central owner of the field sales tools: user management, data quality and continuous development of the systems.
Work with external field sales tool providers on parameter setup, data quality and interpretation of results.
Maintain store master data, journey plans and territory mapping across the field teams.
Agency Coordination:
Manage day-to-day communication with the merchandising agency on reporting, data quality and tool usage.
Track agency performance against agreed KPIs and prepare inputs for the quarterly performance reviews.
Cross-Functional Alignment:
Work closely with Trade Marketing, Category Management and the sales team to align field priorities and ensure the field is equipped with the right tools and materials.
Track execution of commercial agreements across channels and report back on compliance.
Prepare field priority presentations and material for monthly alignment meetings. Execute internal communication to keep the field sales team informed about company updates, product launches and sales targets.
Field Presence:
Conduct regular store visits to validate data quality, observe execution standards and stay close to field reality.
Gather structured feedback from merchandisers, Strikers and Territory Field Sales Managers on tools, reporting and execution needs.
3+ Years' experience in field sales, sales operations, trade marketing or business analytics, preferably in the FMCG industry.
Advanced Excel skills and experience building reports and dashboards in Power BI or a comparable BI tool.
Comfortable working with data from multiple sources, and able to pick up analytical and business intelligence tools quickly.
Strong coordination skills, with the ability to manage multiple stakeholders and an external agency partner in parallel.
Familiarity with FMCG market dynamics and in-store execution standards.