STRATEGIC MEDIA DIRECTION & PLANNING
Develops, executes, and monitors the country’s strategic media direction.
Builds year-round engagement plans to reach and engage evolving consumer audiences.
Identifies opportunities to adapt the strategy based on market changes and audience behavior.
CONTENT STRATEGY & CREATIVE DEVELOPMENT
Identifies, creates, and curates engaging, “beyond the ordinary” content that excites and inspires consumers.
Leverages both local marketing assets and content from the global network.
Drives ongoing creative ideation alongside local and global teams.
Utilizes and complements the global portfolio with differentiated local stories and media experiences.
AUDIENCE & CONSUMER UNDERSTANDING
Has a deep understanding and passion for the product and Red Bull’s target audiences.
Understands local consumers’ media consumption habits and the broader media landscape.
Uses audience insights to develop relevant and effective engagement strategies.
MEDIA CHANNELS & DISTRIBUTION
Defines the strategic role of Red Bull’s own channels in accessing and engaging different audiences.
Builds third-party distribution partnerships and identifies new content distribution opportunities.
Ensures the right content reaches the right audiences through relevant media channels.
DATA, INSIGHTS & PERFORMANCE MONITORING
Uses ongoing data insights and reporting to monitor performance in real time.
Identifies shifts in audience behavior and media consumption.
Adjusts the media approach and strategy based on insights and performance.
PRODUCTION & CONTENT NETWORK
Builds and maintains a strong network of production companies and creative talent.
Works closely with videographers, directors, photographers, and other content creators to bring ideas and stories to life.
GLOBAL & LOCAL ALIGNMENT
Ensures alignment between the local team and global audience and media strategies.
Works across product, events, opinion leaders/influencers, athlete, and dancer projects.
Adapts global strategies and initiatives into hyper-local plans that are relevant to the local audience.
Bachelor’s degree completed.
Intermediate to Advanced English proficiency.
Minimum of 2 years of experience in Media, Communications, Content, Social Media, or Strategy within media-led companies or brands.
Experience working with media executives and partners on content development and distribution strategies.
Strong knowledge of social media platforms, digital culture, emerging trends, and audience behaviors.
Deep understanding of short-form content, particularly TikTok, Instagram Reels, YouTube Shorts, and other emerging formats.
Strong understanding of platform-native storytelling and how content needs to adapt across different channels and audiences.
Ability to identify and translate cultural and social trends into relevant content opportunities for the brand.
Strong understanding of content performance, social analytics, audience insights, and KPIs, with the ability to turn data into actionable recommendations.
A strong creative and project management background, with the ability to manage multiple content streams and stakeholders simultaneously.
A story seeker, editorial thinker, and creative mind with a strong instinct for identifying stories that can earn attention.
Strong understanding of the full content lifecycle — from ideation and production to distribution, amplification, and performance analysis.
An agile, collaborative team player with a hands-on mindset and the ability to turn ideas into execution.
We believe in the potential of everyone to give wiiings to people and ideas, regardless of gender expression, race, religion, affective-sexual orientation, origin, age and disability. In the world of Red Bull, everyone is welcome.
We believe in the potential of everyone to give wiiings to people and ideas, regardless of gender expression, race, religion, affective-sexual orientation, origin, age and disability. In the world of Red Bull, everyone is welcome.