Job Description: This course equips student with a comprehensive understanding of how brand and marketing objectives are achieved through integrated marketing communications (IMC) in a rapidly evolving media and technology landscape. You will examine the core components of marketing communications—advertising, digital and social media, public relations, and experiential engagement—while exploring how these are reshaped by the rise of adtech and martech platforms. Grounded in theories of communication, brand equity, buyer behaviour, and customer experience, the course emphasises data-driven, technology-enabled, and ethically responsible approaches to IMC. Student will gain practical skills in planning, executing, and evaluating integrated campaigns that leverage automation, analytics, and consumer insights to deliver measurable outcomes in contemporary marketing environments. Job Requirements: • Possess a Master’s Degree or professional qualifi cation in the relevant discipline. • 5 years of relevant work experience will be an added advantage • At least 2 years of relevant teaching experience at the tertiary level would be a plus. • Must be available to conduct a weekly 3-hour lecture for a period of 9 weeks. • Must be available to teach classes during the weekday or Saturday between 8.30AM and 6.30PM and/or weekday evenings from 7pm - 10pm • Must be able to handle sizeable class, grade assessments and provide constructive feedback to students within a given timeline. We regret that only shortlisted candidates will be notified. SIM-RMIT is looking for associates who are dedicated, highly motivated and possess a strong passion for teaching and shaping the minds of the young generation. Candidates must be able to handle a sizeable class, manage assessment marking and provide constructive feedback to students within a given timeline. Associates will work closely under the guidance of the course coordinator based in the partner university. We regret that only shortlisted candidates will be notified. The Singapore Institute of Management (SIM) is one of the region’s leading education and lifelong learning institutions, recognized for empowering individuals and enterprises to thrive across life stages through learning. Seeded by the Singapore Economic Development Board in 1964, SIM has, for close to 60 years, been leading in the development of work and industry skills for Singapore’s growth. Through harnessing new knowledge, skills and technology, SIM provides skills-based learning experiences that enable students, professionals, and enterprises to Learn for Life and Thrive for Life. SIM achieves this through SIM Global Education (SIM GE) and SIM Academy. SIM GE focuses on higher education pathways and SIM Academy focuses on Professional Development (PD) and Enterprise Solutions (ES) for career transitions and advancements, and integrated learning solutions for enterprises. For more information on the Singapore Institute of Management, visit sim.edu.sg

Associate Lecturer - Marketing Communication (HE7).

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