We are looking for a New York City based Director of Product Marketing to join our talented, dynamic, and rapidly growing global team. We have an in-office policy of 2 days per week for local NYC and London-based employees.
Company Description
OpenAsset is the leading marketing platform for the Architecture, Construction, and Engineering industries, trusted by 1,000+ clients over 20 years. Our mission is to be the most innovative partner to AEC firms, delivering solutions that help win more projects. We recently announced a new AI-Proposal product Shred to continue this mission.
We're a diverse, collaborative, and fast-growing team of 110+ employees with offices in New York, London, and Australia and a global client base. Backed by Marlin Equity Partners, we're passionate about creating an inclusive workplace where everyone feels valued and has a voice, and we actively hire from a diverse pool of candidates.
Director of Product Marketing Description
This is a rare opportunity to reimagine product marketing at OpenAsset from the ground up. As Director of Product Marketing, you will define how we tell our story, shape the strategy behind launches, and set the tone for how AEC firms understand the value of our platform. Your work will connect product capabilities to the real workflows of architecture, construction, and engineering firms, turning strong technology into a market-defining narrative.
You will partner closely with the CPO, Product Managers, Sales, Customer Success, and subject-matter experts to build a clear, differentiated story that travels across the customer journey. You will strengthen the materials and enablement that help Sales and Customer Success communicate value, while bringing customer and market insight back into Product. This is a highly cross-functional leadership role with broad influence over OpenAsset's growth and how we bring OpenAsset and Shred capabilities to market.
Responsibilities
- Establish a concise positioning and messaging framework for OpenAsset's priority buyer personas, aligning Product, Sales, and Customer Success on the narrative and proof points.
- Translate product strategy and roadmap milestones into launch plans, messaging, and customer-facing materials that make complex capabilities easy to understand.
- Refresh the core pitch deck, one-pager, demo narrative, and related sales-enablement resources so customer-facing teams can communicate value consistently and credibly.
- Build a structured market, customer, competitive, and win/loss insight practice, turning feedback from Sales, Customer Success, and subject-matter experts into prioritized recommendations for Product and leadership.
- Lead cross-functional product marketing planning with clear owners, milestones, decision points, and follow-through across Product, Sales, Customer Success, and leadership.
- Develop and coach the product marketing function, setting a high bar for clear communication, operational discipline, and reliable execution.
- Use AI tools to accelerate research synthesis, draft messaging variants, and prepare enablement materials, applying strong judgment and quality control to protect accuracy, trust, and OpenAsset's voice.
Skills and Experience Must Haves
- Demonstrated ability to communicate complex product value with exceptional clarity, concision, and audience-appropriate tone in both written and spoken formats.
- Proven ability to learn a complex industry quickly, understand AEC firm workflows, and translate that understanding into relevant product positioning and messaging.
- Leadership presence and confidence that build trust with senior stakeholders, paired with strong operational organization and a consistent record of execution.
- 10–12 years of relevant experience, including at least 7 years in product marketing and 3–4 years managing people or leading a product marketing team.
- Bachelor's degree preferred, or equivalent experience demonstrating the same level of strategic and leadership scope.
Nice to Haves
- Active use of AI tools to improve research, writing, synthesis, and day-to-day product marketing effectiveness.
- Experience in the AEC industry or an adjacent vertical with complex, workflow-driven software.
- Experience building positioning, enablement, and launch programs that help Sales and Customer Success communicate product value consistently.
Don’t meet every qualification listed? We still encourage you to apply. We recognize that great candidates bring a variety of experiences and perspectives, and you may be a strong fit for this role even if your background doesn’t align perfectly with every requirement.
Benefits
- Competitive salary
- Medical / Dental / Vision coverage — 100% employer-paid for employees, 50% employer-paid for dependents
- 20 days paid time off per year + federal holidays
- 5 paid sick days
- Work from home flexibility
- Commuter benefits
- 401k with employer match (via Empower Retirement)
- Paid parental leave
- Career growth and development opportunities
This position is not eligible for visa sponsorship.
OpenAsset is an Equal Opportunity Employer. We base our employment decisions entirely on business needs, job requirements, and qualifications—we do not discriminate based on race, gender, religion, health, parental status, personal beliefs, veteran status, age, or any other status. We have zero tolerance for any kind of discrimination, and we are looking for candidates who share those values. Applications from women and members of underrepresented minority groups are welcomed.