The Senior Campaign Executive supports the planning, execution and optimisation of integrated digital marketing campaigns for B2B clients across local, regional and international markets.
A key focus of the role is the hands-on management and optimisation of paid LinkedIn campaigns, alongside SEO/SEM activity and CRM-led marketing campaigns. Working closely with account services, content and creative teams, you will use campaign data and audience insight to continually improve performance, engagement and ROI.
As your experience grows, you will take increasing ownership of campaigns and smaller client accounts, bringing strong attention to detail, commercial thinking and a proactive approach to campaign performance.
Responsibilities
Client
- Plan, build, manage and optimise LinkedIn campaigns, including audience targeting, campaign set-up, budget management, testing and performance optimisation.
- Work with the wider campaign team on the strategic planning and execution of digital campaigns, with a particular focus on LinkedIn, paid search and SEO/SEM.
- Support the planning, execution and optimisation of CRM and marketing automation campaigns, including email marketing, lead nurturing, segmentation, workflow management and performance reporting.
- Monitor campaign performance across channels and proactively identify opportunities to improve engagement, conversion and ROI.
- Use platforms including LinkedIn Campaign Manager, Google Ads, GA4 and Google Tag Manager to analyse and optimise campaign performance.
- Develop and present campaign performance reports, translating data into clear insights and actionable recommendations.
- Undertake audience, competitor and industry research to inform campaign strategy and targeting.
- Maintain accurate campaign plans and ensure client deliverables are completed on time and to the expected standard.
Company
- Ensure campaigns and client deliverables are delivered on time and within agreed budgets.
- Follow Fifth Ring systems, processes and quality standards.
- Manage workload effectively across multiple campaigns and priorities.
- Provide relevant campaign and digital marketing expertise to support business development activity when required.
Colleagues
- Provide clear and timely updates to account and campaign teams to support the smooth running of client accounts.
- Collaborate closely with account services, creative and content colleagues across Fifth Ring.
- Share campaign learning, performance insight and digital best practice with colleagues.
Requirements
Skills & experience
I'd be quite deliberate with the ordering here because candidates will read this as your real hierarchy of requirements.
Essential
1. LinkedIn campaign management
- Strong hands-on experience using LinkedIn Campaign Manager to plan, build, manage and optimise paid campaigns.
- Experience with LinkedIn audience targeting, budget management, campaign optimisation and performance analysis.
- Ability to use campaign data to identify what is and is not working and make practical recommendations to improve performance.
2. SEO/SEM
- Hands-on experience planning, running and optimising paid search campaigns in Google Ads.
- Good understanding of SEO principles, keyword research and strategy, web traffic and search performance metrics.
- Working knowledge of GA4 and Google Tag Manager, including setting up tracking (tags, conversions, events) and using the data to assess campaign and website performance.
- Familiarity with tools such as Google Search Console, SEMrush or Ahrefs is a plus.
3. CRM system management
- Hands-on experience using a CRM platform such as HubSpot to support marketing campaigns.
- Experience with marketing automation, email marketing, lead nurturing, segmentation and workflow management.
Broader experience
- Experience working in digital marketing.
- Strong understanding of campaign KPIs and the ability to translate performance data into actionable recommendations.
- Experience undertaking audience and buyer persona research.
- Eligible to work in Singapore.
Desirable
- Experience managing integrated campaigns across multiple markets or territories.
- Experience with Meta Ads Manager.
- Knowledge of content marketing and organic social media.
- Strong presentation skills and confidence presenting campaign results to clients.
- Experience with database management and data quality.
To apply for this role, please follow our online application process and submit a CV and cover letter.
Closing date for applications: 24th Nov at 12:00noon