Why Sony Interactive Entertainment?
Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity.
Role Overview:
The Influencer Partnerships Manager is a hands-on activation lead responsible for bringing approved influencer strategies to life across PlayStation's live service portfolio. The role manages assigned creator programs from brief through creator outreach, contracting, content development, launch, and reporting.
Working across launches, seasonal updates, content drops, expansions, community moments, and re-engagement beats, this role builds trusted creator relationships and delivers paid and earned activations that provide value to players and support sustained title engagement.
In close partnership with the Senior Influencer Planning Manager, this role translates strategy, investment direction, and measurement frameworks into high-quality execution. It also contributes real-time creator, community, and activation learnings back into future planning.
What you'll be doing:
Campaign Activation & Delivery
- Execute approved creator plans for assigned live service titles and beats, translating briefs into detailed activation plans, timelines, creator lists, deliverables, production needs, and market coordination.
- Manage day-to-day delivery across creator outreach, negotiation, contracting, onboarding, briefing, content development, approvals, publishing, and campaign closeout.
- Coordinate creator access to builds, features, capture opportunities, developer interviews, events, and embargoed information in partnership with studios and relevant approval teams.
Creator Relationships & Partner Management
- Build trusted relationships with gaming creators, talent representatives, and agencies, maintaining a pipeline of established, genre-relevant, emerging, and locally relevant partners.
- Manage agencies and production partners against agreed deliverables, timelines, assigned budgets, quality standards, creator experience, and performance expectations.
- Create clear, authentic value exchanges while protecting creator independence and audience trust; ensure deliverables, usage rights, disclosures, and approvals are managed accurately.
Cross-Functional & Global / Local Execution
- Serve as an activation contact for assigned programs, coordinating with Games Marketing, Studios, Community, Social, PR/Communications, Media, Legal, Finance, Procurement, local teams, and external partners.
- Support local market execution within the global brief, surfacing creator expertise and market needs while maintaining brand, campaign, and governance standards.
Optimization, Reporting & Learning
- Monitor activation performance, audience response, creator participation, and community feedback; recommend tactical adjustments to creator mix, formats, timing, or delivery within the approved strategy and budget.
- Deliver timely activation reports and post-campaign learnings to Planning, Insights & Analytics, and title stakeholders, clearly surfacing results, risks, issues, and recommended next actions.
What we're looking for:
- 5+ years of experience in influencer or creator partnerships, gaming marketing, social marketing, talent partnerships, or a related field, with hands-on responsibility for campaign delivery.
- Bachelor's degree in marketing, communications, advertising, business, or a related field; equivalent practical experience considered.
- Direct experience executing gaming creator programs; experience supporting live service, multiplayer, online, or regularly updated games strongly preferred.
- Strong understanding of gaming creators, livestream and social platforms, creator content formats, player communities, and the dynamics of paid and earned advocacy.
- Experience managing creator outreach, negotiations, agreements, content rights, disclosures, deliverables, assigned budgets, and agency or production-partner performance.
- Experience coordinating with studios or game teams around builds, gameplay capture, embargoes, approvals, developer access, and changing release plans.
- Strong project management and communication skills, with the ability to manage multiple fast-moving workstreams, maintain detail, and respond calmly as priorities change.
- Comfort using creator reporting, campaign KPIs, social listening, project-management platforms, and AI-enabled tools to support execution and reporting.
- Collaborative, solutions-oriented working style and ability to build trust with creators, game teams, cross-functional partners, agencies, and local markets.
- Ability to collaborate across global teams and time zones, with willingness to travel as business needs require.
- Genuine passion for PlayStation, games, creators, and live service communities.
At SIE, we consider several factors when setting each role’s base pay range, including the competitive benchmarking data for the market and geographic location.
Please note that the base pay range may vary in line with our hybrid working policy and individual base pay will be determined based on job-related factors which may include knowledge, skills, experience, and location.
In addition, this role is eligible for SIE’s top-tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program and coveted employee discounts for Sony products. This role also may be eligible for a bonus package. Click here to learn more.
Please note, Sony Interactive Entertainment conducts background checks at the offer stage for all new employees (which may include criminal background checks for some roles) and will need to process personal information to support these checks.
Please refer to our Candidate Privacy Notice (where applicable) for more information about what personal information we collect, how we use it, who we share it with, and your data protection rights.
Equal Opportunity Statement:
Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.
We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.
Sony Interactive Entertainment is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.