Senior Growth Marketer
Location: Ahmedabad
Type: Full-time
About Middleware
Middleware is a fast-growing and well-funded YC startup with a mission to help organizations gain insights and visibility into their complex systems and applications. Our AI-powered observability platform provides real-time monitoring and alerting, along with advanced analytics and reporting tools.
We are committed to the professional growth of our team members. We offer opportunities for advancement in sales, technical expertise, and leadership roles, supporting your long-term career development within a dynamic and innovative environment.
Job overview
We are seeking a seasoned, data-driven Senior Growth Marketer to join our team and drive growth for Middleware products. As a Senior Growth Marketer, you will be responsible for developing and executing strategies to acquire and retain customers, optimize conversion rates, and maximize revenue. You will work closely with cross-functional teams, including marketing, product, and sales, to implement data-backed initiatives that fuel the growth of Middleware product.
Skills and Responsibilities
- Own and execute multi-channel demand generation campaigns (paid, organic, email, community) targeting DevOps, SRE, and platform engineering personas.
- Build and optimize full-funnel campaigns from awareness through sign-up and paid conversion, with clear attribution and ROI tracking.
- Drive outbound marketing programs in conjunction with the SDR team, including intent-based outreach and ABM plays targeting ICP accounts.
- Design and run experiments to improve free-to-paid conversion rates across Middleware’s freemium and pay-as-you-go tiers.
- Partner with product and engineering to identify and amplify product activation signals — targeting ‘aha moments’ in the user journey.
- Build and manage lifecycle email/in-app nurture sequences that guide trial users toward expansion and retention.
- Collaborate with the SEO and content team to develop programmatic and editorial content strategies targeting high-intent observability, DevOps, and cloud-native keywords.
- Drive thought leadership and community presence in developer and DevOps communities (GitHub, CNCF, Reddit, Discord, Slack groups, dev.to, etc.).
- Identify co-marketing and integration partnership opportunities with ecosystem players (OpenTelemetry, AWS, Kubernetes, etc.).
- Build a structured experimentation framework — running A/B tests across landing pages, onboarding flows, email sequences, and ad creatives.
- Report growth performance metrics to leadership on a weekly/monthly cadence with clear insights and recommended actions.
- Develop messaging and positioning that resonates with technical buyers who are actively migrating away from Datadog, New Relic, or Splunk.
- Create battle cards, competitive comparisons, and ROI calculators that support sales-assisted deals and self-serve evaluation.
- Support product launches and feature announcements with go-to-market campaigns across web, email, and community channels.
Qualification and experience
- 4–7 years of growth marketing experience at a B2B SaaS company, preferably in developer tools, DevOps, cloud infrastructure, or observability/monitoring.
- Demonstrated track record of owning and growing a demand generation or PLG program with measurable impact on pipeline or revenue.
- Proficiency with marketing and analytics tools such as HubSpot, Apollo, Google Analytics 4, Mixpanel, Amplitude, Segment, or equivalents.
- Strong understanding of the developer and DevOps buyer journey — including how technical users discover, evaluate, and adopt tools.
- Experience running paid campaigns (Google, LinkedIn) and organic growth programs (SEO, community, content) in parallel.
- Data-driven mindset: comfortable pulling and interpreting data, building dashboards, and making decisions based on metrics.
- Excellent written and verbal communication skills, capable of translating technical product value into compelling marketing narratives.